Ivy May 15, 2015 No Comments
If you thought these words were interchangeable, then you’d be wrong. Yet, one comes across incorrect usage of these terms every day. As part of the Analytics community however, you are expected to know the fine difference. So let’s get going.
The etymology of ‘Analysis’
The word ‘analysis’ is derived from the Greek word ‘analusis<
Ivy May 13, 2015 No Comments
Last month, we explored how you could make a career shift to Analytics.
You may ask what about skills needed to make this transition.
Several questions must be plaguing you.
Do I need ‘deep’ statistical knowledge?
Which tools should I
Ivy Apr 26, 2015 No Comments
The Complete Guide to Facebook Analytics
This is a great book to start with understanding how metrics are used for branding, using the success story of Facebook.
Ivy Apr 25, 2015 No Comments
Are you thinking of making a career shift to analytics? Then perhaps you are wondering how to go about it. You maybe asking yourself, How steep is the analytics learning curve? How long does it take to break into the analytics job scene? …and more.
Making a career in analytics is not just about steep salaries, or being in the midst of a fast-paced exciting profes
Ivy Apr 22, 2015 5 Comments
This is a list of analytics companies with presence in Kolkata.
The specialisations are not exhaustive, as many analytics start-ups are a work-in-progress. If you have any additions or suggestions to make, please feel free to leave the company’s name as a comment below and we’ll add it to the list.
Abzooba
Ivy Apr 13, 2015 No Comments
Definition: the number of people who visited the website within a
Ivy Apr 11, 2015 No Comments
Are you a statistician waiting to stretch your capabilities? Do you want to move beyond academics, biosciences and policy making? Then hold your breath.
A recent trend in analytics hiring reveals that “Statistics” is a desired degree for many of the job roles.
Ivy Apr 01, 2015 No Comments
Analytics maturity in India climbs new rungs of opportunity, as it gets tied to cricket, beauty pageants and news distribution. Personalisation knocks on your living room with customised ads on your TV set and tailor-made news in your local language on your smart phone.
Takes you back to this quote;
The ladder of success is best climbed by stepping on the rungs of opportunity – Ay
Ivy Mar 31, 2015 No Comments
Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.
As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘dig
Ivy Mar 27, 2015 No Comments
The way businesses work is fast changing. We now have telephone interviews, skype sessions and of course, the conventional face-to-face. The entire process of getting interviewed starts with a telephone call or email from your institute or company. So at the very outset, what you need to do is gather information about the interview – the venue, time, whether you are expected to give tests or a pre