Role of Analytics in ‘Elections 2014’

Elections of the largest democracy have just entered the third leg.

By far the most vibrant elections till date, the ‘digital elections 2014’ has been applying technological tools and techniques to decode, decipher and analyse the various nuances of the election. The historical role of election analytics for opinion-poll and exit-poll analysis has give way to a more dynamic application. Analytics on a real-time continuous feed is today driving political strategy by the hour.

In the run-up to weeks of political fanfare, media hype and innovative methods to be a step ahead, analytics is being used in ways like never before. While Network 18 channels have partnered with Microsoft India for setting up a Microsoft Election Analytics Centre, Times Now has opted for an in-house lab that mashes social media with web analytics on a seamless platform. TCS has just tied up with Twitter India for election app iElect and MTS has launched an election tracker to track political activity in a move to capture social conversations.

In such an exciting and hyper active scenario, where the social media ecosystem is being analysed widely for political advantage or to gain insights into the ongoing sentiments of the electorate, the initiative of Hyderabad based ZT Analytics stands out for its unique thrust. Unlike other applications or election news analysis that are stand-alone metrics, the ZT Analytics perspective correlates social media trends with news events to “verify their accuracy”. This provides more fine-tuned insights and value to the process of election analysis on an online platform.

ZT Analytics, a venture of Madhu Jalan, Raghuram Lanka and Reva Maheshwari, has launched the election analysis portal, ‘A Social View of India Elections 2014’.  While you look at what they have going and keep an eye on how their analysis compares in totality, we have an upcoming interview from the professionals behind the start-up. Look out for our next blog featuring start-up ZT Anlaytics.

Till then, keep reading and analysing this gripping Indian elections. The role of Analytics will only get bigger with each election!

 

 

More from IVY Blog:

Social Media Analytics

Text Analytics

Posted in ARTICLES | Tagged , , , , | Leave a comment

Spotlight: Text Analytics

What do you do when you have a huge volume of textual data?

If the data is in structured form as in voter records you make a query that returns information as a number. Using more and different queries, you get detailed  information; such as number of female voters in a particular constituency above the age of 50 and so on. However, when the data does not conform to a common schema as in documents, emails, tweets and blogs i.e. unstructured data, a ‘keyword search’ is made that returns information analysed for contextual significance.

Text mining = analysis of both structured and unstructured data to extract meaningful associations, trends, and patterns in large volumes of different text sources.

Type of Data

Method of retrieval

Analysis

Structured

Query: Returns data

Data mining: Insight from structured data

Unstructured

Search: Returns documents

Text analytics: Insight from text

While text mining uses algorithms that are more broad-based,  text analytics is more goal driven.

The massive volume of unstructured digital data in social media ecosystems like Twitter, Facebook and Flickr, offers great scope for investigating social, cultural, economic or political behaviour.  For instance, a business may apply text analytics to assess the feedback of a new product launch, while a news channels will apply different techniques to gain insights during elections. Such as, analysing the Twitter response to the mandate of a political candidate /party using the hashtags  #ModiManifesto, #CongressManifesto, and deriving insights into the focus of a manifesto using certain keywords.

manifesto

So how would you define text analytics?

Text analytics is the process of analysing unstructured text, extracting appropriate information and transforming it into a structured form that can then be leveraged in various ways. The analysis and extraction processes apply techniques that originate in computational linguistics, statistics and other computer science disciplines. For huge volume of data, automated tools are applied, both commercial/proprietary and free to download and use. 

Processes  

TextAn_2

Techniques

TextAn_1

  • Statistical Analysis – quantify text data
  • Qualitative Analysis
  •  Content or Language Analysis (lexical and syntactic processing, semantic processing) – identify structural elements, extract meaning, reduce dimensions of text data
  • Entity extraction and information retrieval
  • Application of Computational Linguistics and Statistical NLP (Natural Language Processing)

If you would like to try your hand at text analytics, download a free-to-use tool and analyse information of your interest in a real-time platform like Facebook or Twitter. Discover the value of hidden information, uncover “gems” of information with use of text analytics.

Some Free Tools for text mining and analytics

Philologic – search, analysis and retrieval tool for analysis of large volumes of text

Text Pair – identifying similar passages in large volumes of text.

Text Stat – produces word frequency lists from multiple languages and file formats

Read More at IVY Blog’s Posts on:

Social Media Analytics

Niche Analytics – various roles in analytics

Posted in ARTICLES | Tagged , , , , , , , , , , | Leave a comment

Protected: Urgent Opening For SAS Financial Analyst – Bangalore

This content is password protected. To view it please enter your password below:

Posted in DATA ANALYTICS (KPO), JOB ALERTS | Enter your password to view comments.

Protected: Urgent Opening For Analyst – Hyderabad

This content is password protected. To view it please enter your password below:

Posted in DATA ANALYTICS (KPO), JOB ALERTS | Enter your password to view comments.

Protected: Urgent Opening For Analyst – Mumbai

This content is password protected. To view it please enter your password below:

Posted in DATA ANALYTICS (KPO), JOB ALERTS | Enter your password to view comments.

Protected: Urgent Opening For Quantitative Analyst (Global Property) – Bangalore

This content is password protected. To view it please enter your password below:

Posted in DATA ANALYTICS (KPO), JOB ALERTS | Enter your password to view comments.

Protected: Urgent Opening For Senior Business Analyst – Noida

This content is password protected. To view it please enter your password below:

Posted in DATA ANALYTICS (KPO), JOB ALERTS | Enter your password to view comments.

Protected: Urgent Opening For SAS Analyst – Bangalore,Mumbai

This content is password protected. To view it please enter your password below:

Posted in DATA ANALYTICS (KPO), JOB ALERTS | Enter your password to view comments.

Protected: Urgent Opening For SAS (DAS) – Developer – Bangalore

This content is password protected. To view it please enter your password below:

Posted in DATA ANALYTICS (KPO), JOB ALERTS | Enter your password to view comments.

Protected: Urgent Openining For Technical Data Analyst – Bangalore

This content is password protected. To view it please enter your password below:

Posted in DATA ANALYTICS (KPO), JOB ALERTS | Enter your password to view comments.