Why should Engineers consider analytics as a career?

 

Analytics is the biggest draw for Engineering hirers”.

Move over IT and finance. As 2014 draws to an end, Analytics reigns supreme amongst Engineering graduates.

Let us take a quick look at the changing recruiting landscape:

  • Start-ups have replaced conventional multinationals as top recruiters in campus placements (check this out)
  • E-tailers are the hottest recruiters today (Flipkart, Snapdeal)
  • Top notch Strategic Consulting and Financial firms are seeking Engineering graduates (Visa, Boston Consulting Group, Axis, Bridgewater)
  • Government Departments spearheading e-governance and data-driven schemes are actively seeking Engineers with cross-stream exposure
  • Highest salary offers are from Big Data guzzling digitally enabled companies (Oracle, Facebook)
  • More international firms are scouting the Indian landscape for both entry-level and senior positions.
  • IT and Computer Science Engineers are equally in demand, as Bio-Engineers and Automobile Engineers for instance
  • Salary packages are at an all-time high for Engineering graduates with Analytics

Work profiles of companies are not confined to the technical. Companies and start-ups are working with voluminous data, new algorithms and Apps, offering strategic consulting across industry verticals and driving expansion plans. All of which call for technical competency or Engineering skills in various streams – from civil, geomatics, mechanical to bio-medical and chemical, for instance.

Hiring companies want Engineers for high computing tasks, research and development of new techniques, troubleshooting in a real-time hi performance environment and services that need more than working knowledge of data-driven insights.

In this scenario, you need to add an analytics certification to your B.E / B.Tech degree.

An Engineering degree + Analytics = excellent career roadmap

How to know if you are analytics-ready

Are you a data geek?

Do you want to work on Apps, UIs or Dashboards? 

Is technical troubleshooting your forte?

Does new technology excite you?

Is working across domains or channels on your wish-list?

If you are an Engineer and tick any of the above, then you should consider Analytics as a career.

Advantages are plenty:

  • You will have the opportunity to thrive in a functional area / industry of your choice (cloud BI, App development, Digital platform, Supply Chain Logistics, Backend Operations, Strategic consulting, etc.)
  • You can leverage your Engineering training in a data-driven dynamic environment.
  • You can command a better salary package with minimum investment of time and money.
  • You have the edge over others with a stand-alone Engineering degree.
  • You have great scope for global postings and shorter time-to-senior management.
  • You can carve your own professional standing, have great potential of career growth.
  • You can create your own solutions, products and set up your own start-up down the lane. Flipkart, Snapdeal, Taxi for Sure, Nanobi, Ideal Analytics, are some analytics driven start-up ventures of Engineering graduates!

If you are still wondering who is likely to hire an Engineer with an Analytics add-on, here is a pointer:

Big Data Players – Vizury, Citicorp Services

E-Commerce / Digital players –Zomato, Wooqer

Social Media – Facebook, Twitter

Healthcare – Epic

Automobiles – Mahindra, Hitachi

Retail – Flipkart, Urban Ladder

Software vendors – Wipro, CodeNation

Pure-play Analytics companies

Vendors – SAS, IBM

Analytics / BI providers – Oracle, SAP

Analytics Apps Developers – Nanobi, Niche App Developers

B&FS – Merill Lynch, Goldman Sachs

ITES – Cognizant, Genpact

FMCG – ITC, Hindustan Unilever Ltd.

Mobile – ZipDial

Consulting firms – Delloitte, Accenture

Government Departments overseeing ‘Smart Governance’ initiatives, e-Government platforms

Other start-ups like Taxi for Sure, Housing.com, FuzzyLogic, Limeroad, SSN Logistics

Bottom line: It is raining jobs for Engineers who want to carve a career in a data-driven environment. As companies seek more and more students with analytical and quantitative analysis capability, it is time to look up an IVY Professional Course in Analytics.

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Latest Trends in Analytics Hiring

In a fast-evolving analytics landscape, analytics hiring is on a steep curve – increased by more than 80 % over the past year!

Let us examine what is trending with respect to analytics hiring:

HIRERs

Who are currently the top analytics hirers?

Dunnhumby, Sapient, Cognizant, Reverse Logistics, Infoexcel Consulting, Genpact

Which employers offer competitive packages?

Flipkart, Fractal, MuSigma, Dell, Cognizant, JP Morgan Chase, Genpact

Which practice areas / industries are hiring the most?

eCommerce, Retail, BPO, KPO, ITES, LPO, Niche analytics (Social media, Data mining) Banking & Financial, Management Consulting, Pharma

Which areas/ sectors have made a recent entry in Analytics hiring?

Clinical Research, Automobiles, Customer Science, Supply Chain Logistics, Telecom, Operations Research, Aviation

Government Departments – National Institute for Smart Government, Income Tax Department, Customs & Excise, National Informatics Centre, Agriculture, Fisheries, Regulators (SEBI, RBI)

Universities, Research wings of Organisations

Analytics and Data vendors

JOB ROLES

What job roles are the most advertised?

Data Analyst, Business Analyst, Data Scientist, Data Mining Specialist, Manager – Retail / Customer / Marketing Analytics, SAS Analyst, Statistical Analyst

What job roles are in high demand across industries?

Experts in Big Data Analytics, Fraud Analytics, Digital Analytics, Customer Analytics, Cloud and BI, SAS Modelling

Analytics Consultant, Lead-data Visualization Specialist, Data Miner – Big Data, Strategy Consulting

Which are the newly defined job roles?

Experts / Managers in Perceptive Analytics, Product and Pricing Analytics, Compensation Analytics

Quants, Sports Data Scientist

Which job roles have good potential in 2015 and beyond?

Big Data Analytics, Retail and Customer Analytics, Cloud and BI Analytics, Digital Analytics, Fraud Analytics, Operations Research, Supply Chain

Big Data Mining Specialists, Data Scientists

PACKAGES

In terms of earning potential, professionals who are conversant with more analytical techniques, machine learning and software, occupy a unique position to command top salary packages and job roles.

  • Entry level jobs = Salary + Bonus

Students with excellent soft skills and domain knowledge are in a position to secure competitive entry jobs.

  • Salary + Bonus + Profit sharing

Experience in niche practice areas, development and Big Data streams are high grosser.

SKILL REQUIREMENTS

What skills are most sought?

SAS, SPSS, R, Big Data, Excel, Hadoop, SQL, PowerPoint, Tableau

Soft skills

Data Management / Modelling, Algorithm Development, Dashboard Development, Predictive Analytics, Logistic Regression, Developing

What technical skills command best salary packages?

Big Data, Cloud, R, Hadoop, Tableau, BI, Data Mining, Statistical techniques

Preferred Soft skills

Client facing, presentation, analytical / logical thinking, project management, team player

HIRING HOTSPOTS

Which cities currently lead in analytics hiring?

  1. Bengaluru/ Bangalore
  2. Gurgaon
  3. Delhi
  4. Mumbai /Bombay
  5. Hyderabad / Secunderabad
  6. Noida
  7. Chennai
  8. Pune

(listed in order)

What is the hiring trend at Kolkata?

Start-ups, Corporate houses – ITES, B&FS, KPO, BPO

BI, Retail, Web, Big Data-GIS, Social Media, Text Analytics

 

Note: These are trends reflected during this last quarter of 2014 and may/may not be the same as previous or oncoming trends

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