Elections of the largest democracy have just entered the third leg.
By far the most vibrant elections till date, the ‘digital elections 2014’ has been applying technological tools and techniques to decode, decipher and analyse the various nuances of the election. The historical role of election analytics for opinion-poll and exit-poll analysis has give way to a more dynamic application. Analytics on a real-time continuous feed is today driving political strategy by the hour.
In the run-up to weeks of political fanfare, media hype and innovative methods to be a step ahead, analytics is being used in ways like never before. While Network 18 channels have partnered with Microsoft India for setting up a Microsoft Election Analytics Centre, Times Now has opted for an in-house lab that mashes social media with web analytics on a seamless platform. TCS has just tied up with Twitter India for election app iElect and MTS has launched an election tracker to track political activity in a move to capture social conversations.
In such an exciting and hyper active scenario, where the social media ecosystem is being analysed widely for political advantage or to gain insights into the ongoing sentiments of the electorate, the initiative of Hyderabad based ZT Analytics stands out for its unique thrust. Unlike other applications or election news analysis that are stand-alone metrics, the ZT Analytics perspective correlates social media trends with news events to “verify their accuracy”. This provides more fine-tuned insights and value to the process of election analysis on an online platform.
ZT Analytics, a venture of Madhu Jalan, Raghuram Lanka and Reva Maheshwari, has launched the election analysis portal, ‘A Social View of India Elections 2014’. While you look at what they have going and keep an eye on how their analysis compares in totality, we have an upcoming interview from the professionals behind the start-up. Look out for our next blog featuring start-up ZT Anlaytics.
Till then, keep reading and analysing this gripping Indian elections. The role of Analytics will only get bigger with each election!
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