Team Aug 25, 2023 No Comments
In the ever-evolving landscape of professional growth, the journey from one field to another requires both courage and a strategic approach. Before joining Ivy Pro School, Ananya’s academic and professional trajectory was rooted in Civil Engineering, but her heart was set on a different path – one paved with data and analytics. This is the story of how she navigated this transformation, honing her skills and seizing opportunities through Ivy Pro School to land a rewarding role as a Marketing Analyst at E2 Open, a SaaS product-based company.
What was your educational and professional background before joining Ivy Pro School?
Before joining Ivy Pro School, I completed my B.Tech in Civil Engineering in 2017. I pursued a PGDM in Integrated Marketing Communication from the University of Calcutta and completed a digital marketing course. With 3.5 years of experience as a performance analyst, my technical background and passion for analytics paved the way for a shift to data analytics.
Why did you choose Ivy Professional School for data analytics?
There were multiple reasons that led me to choose Ivy Pro. Firstly, I received a recommendation from an Ivy Pro alumnus, who also happens to be my brother. Secondly, Ivy Pro’s live classes and their commitment to support students even after placements impressed me. The faculty’s helpful and supportive approach, well-structured study curriculum, and practical projects further solidified my decision to choose Ivy Pro.
Which company are you currently working with, and how are you applying analytics in your role?
I am currently working as a Marketing Analyst at E2 Open, a SaaS product-based company. In my role, I apply analytics extensively in the digital marketing domain. My skills in data analytics are instrumental in understanding the performance of ads, devising marketing strategies, and analyzing various marketing metrics to drive business growth.
How did Ivy Pro’s Course and projects help you during your interviews?
Ivy Pro’s course and projects played a significant role in my interviews. Specifically, the Excel project on Forbes Billionaires’ data with visualization was frequently discussed during interviews. The guidance from mentors, especially in Excel and SQL, helped me demonstrate my analytical abilities effectively. Additionally, the internship opportunity with Ivy Pro in managing paid campaigns and metrics provided valuable practical experience that impressed interviewers.
What are the top interview skills needed to crack a data science interview?
To crack a data science interview, you should focus on conceptual understanding rather than just memorizing formulas. Excel and SQL skills are crucial, and having a good grasp of Power BI can be advantageous. Understand why and when to use specific techniques or libraries, as interviewers often ask about the application of analytics concepts in real-world scenarios.
What tips do you have for aspiring data science/analytics students?
Pursuing data science and analytics requires dedication and continuous learning. I would advise aspiring students to take the course seriously and put sincere effort into completing projects and assignments on time. Pay attention to the concepts and practice regularly. Engage with the Ivy Pro community, utilize forums, and seek help when needed. Remember, success comes with structured effort and passion for learning.
Conclusion
Ananya’s success story highlights the transformative power of Ivy Pro’s Course in helping her excel in data analytics. Her dedication, structured approach, and passion for analytics played a pivotal role in securing a rewarding position at E2 Open. Aspiring data science students can learn valuable lessons from her journey and embrace the challenge of mastering analytics with Ivy Pro’s support and guidance.
Leave a Reply