Ivy Aug 02, 2014 No Comments
While the first two quarters of 2014 have witnessed plenty of analytics frenzy, the month of July has been comparatively quieter. Albeit, the continued faith in the power of analytics continues … with increased investment in analytics by vendors, angel investors, educational institutes and company boards.
Awards
# At the recently held NASSCOM Product Conclave 2014 at Kolkata (July 17-18th) , Ideal Analytics received the Product Exhibit Award 2014 for redefining Analytics in the BI-BA sector. You may recall IVY had featured Ideal Analytics as the start-up of the month in May. A recent interview of the CTO and Founder, Mr Sanjoy Chatterjee, recognises his visions of analytics-BI in the healthcare sector.
Investments and tie-ups
# Angel investing in analytics firms continues, with RiverBridge Investment Advisors reposing faith in Chennai based research and analytics firm Akara Research & Technologies. Akara provides data solutions to corporates, banks and government, using an extensive information processing methodology.
# About Rs 12 crores have been invested by venture capitalists in Mumbai-based big data analytics venture Peel-Works. The firm boasts of a cloud based SaaS model that helps build smarter salesforce through data and analytics, applied to unique Indian problems.
# Facebook has partnered with GroupM to benefit from the latter’s wide mobile audience reach across India including end-to-end digital solutions along a SMAC model.
Applications
# Although the automobile industry in India is yet to robustly apply Big Data analytics across its supply-chain logistics and other operations , firms like Mahindra & Mahindra which started analytics deployment three years back, is increasingly turning to various analytic tools for improved launches, customer engagement and sales. Other companies leveraging analytics are Hero MotoCorp Ltd. and Maruti Suzuki.
News on the Analytics career trajectory
# According to SAS India, there is an increased demand for skilled data analytics professionals in India as analytics deployment increases among organisations across Indian industries. Tell us something new!
# The rise in demand for skilled analytics professionals coupled with insufficient supply has not only spiked the salary range but also prompted IIM-Calcutta to start a post graduate program in business analytics. However, this is expected to be a two-year full-time residential program with high cost ramifications. So if you are planning to enter the analytics bandwagon within the year, opt for certificate programs from Professional Institutes that give you a sound statistical and SAS grounding.
Innovations – start-ups, applications, vendor products
# Here is how Zipdial, a cool analytics startup in India, has leveraged the ‘missed calls’ feature of mobile phone usage into a business opportunity. It offers a unique data-driven marketing and analytics platform for marketing that can be used by major global brands to take advantage of granular data on consumer preferences.Using their “missed call” strategy, Zipdial is the bridge that Facebook and others need between consumer and analytics.
# In the Bollywood industry, where analytics deployment has already made inroads in the soon-to-touch $ 5 million mark, IBM’s latest usage of Social Sentiment Index (SSI) to predict box office prospects of films by genre, may well shape what you watch in the theatre halls in future.
The successful application of the SSI methodology to predict Ramleela’s success in the box-office, is expected to be followed up by other film makers, compelling a ‘pause and re-think’ in the entire process of post-production, distribution and release strategies. All of this will be based on predictive analytics and Social Sentiment Index leveraged to decode the mantra of box office success.
# We wrap-up with news on the online retailing front. As the e-commerce race in the Indian space hots up, with Amazon doubling Flipkart’s investment of $1 billion, we can expect more dynamic and innovative use of analytics in the online retailing sector. Maybe we can have a case study?
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