The latest buzz in Indian Analytics – September

The month of September has been a ‘wait and watch’ period to see how the new Government implements reforms, in particular exchange of technology and FDIs. Although, the India-US talks of September 29-30 will take some time to get off the ground, will it mean we can see more FDIs in the analytics industry and less of the acquisitions we have been seeing the past few years? Will there be more inter-country exchange in analytics training programmes?

Albeit, one thing is a surety, that the digital marketing war is picking momentum with Amazon following in the wake of Snapdeal and Flipkart, and more in the pipeline. This will have a butterfly effect on digital channels usage and analytics deployment. The analytics space is unlimited…. for the smart ones to score a Mangalayam of their own.

Reports and Market Projections

# India to lead in Analytics by 2015? According to a market study by financial services firm Avendus, quoted in the Business Standard, the Indian Analytics sector is predicted to grow to $1.15 billion by 2015. As analytics becomes more pervasive, the demand for analytics from India will increase – driven by availability of huge analytics talent pool, maturity of the industry and a wide spectrum of services.

Applications, Tools & Products

# Myntra, a leading online store for branded lifestyle goods, has teamed up with iProspect Communicate2  to sign up for Google Analytics premium (GAP). It is the first brand in India to tie up with Google Analytcs enterprise version, for its expertise in insights into data-driven audience to narrow customer path for targeted campaigns.

# Openbravo , a provider of commerce solutions for agile retailers,  showcased its new commerce platform with retail analytics at the recently held India Retail Forum at Mumbai (Sep 17-18). The product, Openbravo Commerce Platform, offers embedded Retail Analytics, with Web and mobile point of sale, e-commerce, flexible merchandise management capabilities and a comprehensive supply chain management “to  help retailers be more responsive to customer behavior or market changes thanks to actionable insights about business performance across all channels”.

# For those who want to make use of free cloud services, IBM’s Watson Analytics cloud service allows to upload data and then query and explore results to spot trends, patterns, and conduct predictive analysis. The goal is to make users “become paying customers with access to advanced features such as slicing and dicing larger data sets, correlation with live data feeds, and advanced analysis”.  For SMEs that can’t afford a dedicated business analyst product, Watson Analytics is a useful ”to delivers a powerful self-service tool for understanding complex pools of data”

# Digital Audience has launched the audience marketing platform ARQ, that leverages
the power of SMAC for desired audience outreach, lower cost of customer acquisition & retention.

Acquisitions & investments

# Nielsen makes it foray into India with acquisition of Delhi based economic research and analytics firm, Indicus Analytics. With this, Nielsen can now cater to Harvard Business School, London School of Economics, amongst others, which are part of Indicus’s client roster of 80.

# FirstSource Solutions of Sanjiv Goenka, has invested in Bangalore based year old start-up Nanobi Data and Analytics.  IVY Blog had earlier featured Nanobi Analytics for its innovative analytics app store.

# Chandigarh mobile VAS provider / tech company Altruist buys nine-year old Kolkata based startup iConnectiva. in an all-cash deal.iConnectiva is an analytics product and services company with focus on telecom subscriber data monetisation. It provides a portfolio of analytics solutions that enable telecom, media and utility companies to lower churn, reduce fraud, improve operational effectiveness, boost ARPU and increase overall profitability. iConnectiva.sepcialises in helping its clients predict hidden insights working with mobile operators across 35 countries in the Middle East, Africa, Europe and Asia. With this acquisition, Altruist can now offer the product to its 70 customers base having operations in more than 50 countries.

Awards & Recognition

Amusement park developer, Pan India Paryatan Pvt. Ltd., was awarded Business Intelligence (BI) / Analytics IT category award at the InformationWeek EDGE Award 2014, held on 5th September at Mumbai.

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