The latest buzz in Indian Analytics – November 2014

With this issue Ivy Professional School, the venture of Kolkata based edu company Ivy Knowledge Services (P) Ltd., proudly announces its partnership programme with Bangalore based Vanguard Business School. Coming in the wake of its New Delhi School earlier this year, the latest venture marks IVY’s footprint in Southern India.

IVY footprint

6 Reasons Why 8,000+ Professionals have chosen Ivy

AND

Why IVY Professional School

features among the

Top Ten Analytics training Institutes in India – 2014

Moving on to other news from around the country….

Applications, Tools & Products

# Data and Analytics to capture TV viewership

With the 2015 ICC World Cup knocking the door of cricket-lovers nationwide, Star India TV channel plans to capture maximum audience with data and analytics on its website. With smart phone explosion and access to 3G, sports viewership has undergone a radical shift to a more immersive sports experience via digital. Star India TV is leveraging this data to beat the 20 year-old market leader ESPN and remain ahead.

# Analytics to support chit fund fraud investigations

Analytical tools and skilled manpower have been inducted in the Market Research and Analysis Unit (MRAU) of the Finance ministry’s investigation arm for corporate frauds. This analyses media reports and complaints received about financial frauds by companies and is expected to support “investigation of chit fund cases” by providing analytical support and information mining.

# Twitter mobile app allows analysis of tweets

The new tool on Twitter’s mobile app ‘View Analytics Details’ now allows users to view various metrics inside their tweets – how many people have viewed media / clicked your tweet.

# CromaRetail.com adopts Infinite Analytics’ Personalization Platform for a whopping  217% higher conversions

 CromaRetail.com, a subsidiary of Tata Sons, has tied up with MIT – backed Infinite Analytics, Inc. (IA) to provide personalized recommendations to its online users. In its trial phase, Croma Retail found amazing results in conversions. The Personalization engine creates a social genome of the consumer based on the user’s structured and unstructured data on the social networks, uses NLP, Machine Learning and predictive analytics to allow consumers discover related / new products serendipitously.

Awards & Recognition

# Indian analytics start-up Trendwise continues to feature in the Big Data Analytics space

Bangalore based Trendwise Analytics has been listed among the Top Data Analytics Companies in India, placed along with the likes of Symphony Teleca , BodhTree and Germin 8.  From being one of the Top 10 Most Promising Big Data Companies as stated in the CIO Review Magazine, it continues to remain on the top with its vendor products and services in the Big Data space.

Acquisitions, Expansions & Investments

# Aureus Analytics raises funds to drive its Big Data plans

Singapore- and India-based Big Data firm Aureus Analytics has raised US$850K from angel investors (in Google India and the Murugappa group) to enhance product development, and expand the engineering and business teams. Aureus Analytics has a suite of industry-specific predictive analytics products and Big Data-ready platform called ASAP, with leading insurance companies in India featuring on its client list.

# Internal acquisitions to fire up growth plans in financial and risk services

Information services provider Equifax India has acquired Bangalore-based NettPositive, an analytics and BI solutions company that serves financial, insurance and retail businesses in India, Middle East and Africa.

“Equifax India provides credit information, business analytics and risk management solutions. With this acquisition, Equifax plans to use NettPositive’s expertise to increase its own market reach”.

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