The latest buzz in Indian Analytics Industry – August

The focus this month has been more on new applications and solutions rather than acquisitions.  Special mention of the new all new app Surveyi2i, a great blessing to all who need to translate surveys into insights on-the-fly.

Acquisitions & Market expansions

# Bangalore-based analytics firm NettPositive, is slated to be wholly acquired by global information service provider Equifax, the present 51% stake holding going up to 100%.

# TCS has tied-up with US-based Cloudera, an enterprise analytics data management provider, to offer Big Data and analytics services globally. As part of the deal, TCS’s global team of Big Data experts will be certified through the Cloudera Certified Professional (CCP) programme, and products validated through the Cloudera Certified Technology Programme (CCTP).

Analytics Career Scope

# According to Sudipta Sen, Regional Director (South East Asia), Vice-Chairman and board member of SAS, the demand for analytics professionals across KPOs is growing at a CAGR of 25 per cent”. At present there are 3.5 lakh professionals working across India in the various KPOs dealing with analytics.

New launches – start-ups, services, vendor products, apps

# In pursuance of the new Government’s plans of a ‘Digital India’, the government has launched the “.bharat” domain name in devnagari script covering eight languages including Hindi, Konkani and Marathi. So users will be able to book domain names in Hindi script. With plans of extend internet usage across the remote areas of the country, and e-commerce becoming the latest buzzword to have reached our rural India, digital marketing and analytics can only grow bigger!

# BRIDGEi2i Analytics Solutions, today, announced the launch of Surveyi2i, a cloud-based survey analysis application, enabling business users to conduct comprehensive analysis of their survey data in just a few clicks.

# IBM India announced  a Talent and Change consulting practice as part of its plans to step up its analytics presence in enterprise HR. The new initiative will enable enterprises to use analytics to help clients identify talent and manage transformational change through the IBM Smarter Workforce initiative. Four key areas shall be addressed – Organizational Change, Talent Analytics, Employee Experience and HR Cloud – with to help clients use cloud to deploy, manage and access their HR solutions and assets.

Hey, we missed this last month!

In July, Twitter opened up its Analytics Dashboard to all its users, allowing them to track how each of their tweets are faring.This allows advertisers to see number of views and engage with organic Tweets, for optimising content strategy. The Tweet activity dashboard is available to all advertisers, Twitter Card publishers, and verified users around the world.

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