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MARKETING SSENTIALS, MARKETING RESEARCH WORKBOOK Publisher: McGraw-Hill Price: Rs 1,659 ISBN: 0078259754. E-COMMERCE Author: Brian C Satterlee Publisher: iUniverse Price: Rs 843 ISBN: 0078259754. HOW TO FAIL IN BUSINESS Author: Troy Dowden Publisher: iUniverse Price: Rs 793 ISBN: 0078259754. FINANCE FOR NON-FINANCE MANAGERS Author: B K Chatterjee Publisher: Jaico Publishing House Price: Rs 275 ISBN: 8172245262. HUMAN RESOURCE PLANNING Author: John Bramham Publisher: Universities Press (India) Price: Rs 200 ISBN: 8173712611. MANAGEMENT Authors: Stephen P Robbins and Mary Coulter Publisher: Pearson
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Forget keyloggers and packet sniffers. In the wake of industry rules requiring credit card data to be encrypted, malware that siphons clear-text information from computer memory is all the rage among scammers, security researchers say. So-called RAM scrapers scour the random access memory of POS, or point-of-sale, terminals, where PINs and other credit card data must
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  Learn to motivate your employees to get the best out of them. Managers who understand what motivates each employee can tailor incentives accordingly. But your motivational toolbox should go beyond rewarding excellent work. Just as important to keeping workers engaged is a plan for encouraging, consoling and embracing them when they invariably slip off track. But how
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Precautions need to be taken while outsourcing work due to various reasons like money, time, availability of manpower etc. There are many risks involved during process of outsourcing and thus it is imperative to choose the right service provider. The outsourcer should be honest and efficient with good communication skills. This is not a big
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This is a practice area that was thought to be in decline 10 years ago but which still attracts newly qualified actuaries. Indeed, the increasing globalisation of the profession has made it easier for pensions actuaries to explore new markets. Pension saving is a newly emerging industry in Asia, where the custom for generations was for
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Fundamental analysis for stock picking is passe, quantitative investment strategy based on mathematical calculations is the in thing, say Prashant Mahesh & Nikhil Walavalkar. Investors are familiar with stock selection strategies based on fundamentals. Most mutual funds and insurance companies follow fundamental analysis while selecting stocks for their portfolios. Here an analyst examines factors such as
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Are you looking for a marketing tool that is both effective and inexpensive? Then pull out your microphone and do some speaking! Why should you consider 'public speaking' as a way to obtain new customers? Because it doesn't cost anything, except your time, and it is effective. Why is being a speaker at an association meeting
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Six months back, like many others, I was enthralled by the Microfinance 'success story' in India. However, as an intern with a leading Microfinance Institution (MFI), on my first field visit- in a scanty, unsightly village in North India- as these microfinance borrowers recounted their tales, I realized that all was not hunky dory. The women
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The folks at the independent anti-virus testing body AV-Test.org have been in touch with some interesting statistics. They are finding more than one million unique malware samples a month, and presently the total amount of unique samples in their malware collection exceeds 22 million. That will probably seem pretty jaw-dropping to some of you, especially when you
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Outsourcing to India appears to be the biggest trend during the recent past. It has several reasons why more and more companies are looking forward to Outsourcing to India. If we put other reasons apart the strongest reason for Outsourcing to India is the human talent this country has and that too at very low
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The behaviour of, and trends in, lobal investment markets will affect actuaries working in all areas, as well as those who specialise in investment. It is anticipated, therefore, that the breakout sessions will dealing in investment will be well subscribed. In fact, investment instruments are becoming more accessible to the population as a whole. Take
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The way USA government is handling the Financial crisis is blasphemous and I believe they are living in fool’s paradise. A country which is threatened by outsourcing of jobs to country like India & China is able to dole out bailout of a Trillion dollar with such frequency!! To put things in perspective India’s GDP
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The average income of Indians would match that of US or British citizens on July 27, 2048, says software.. You might call it a vision, a conviction or even an assumption, but health expert and data visionary Hans Rosling predicts that the day the average income of Indians would match that of US or British
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Net capital inflows into India during the current fiscal will be about $50 billion, Dr C. Rangarajan, Chairman of the Prime Minister's Economic Advisory Council (PMEAC), has said. Capital flows cover portfolio inflows from foreign institutional investors (FIIs), foreign direct investments and external commercial borrowing (ECBs). The Council had earlier estimated net capital inflows of $55
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During economic boom, techies might have been offered jobs after a perfunctory interview. Now employers have become increasingly selective, so technology professionals — even those with years of experience — must face facts. To get hired you need to become a pro not just at coding Java or .Net, but at selling yourself to companies
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Many folks setting up wireless home networks rush through the job to get their Internet connectivity working as quickly as possible. That's totally understandable. It's also quite risky as numerous security problems can result. Today's Wi-Fi networking products don't always help the situation as configuring their security features can be time-consuming and non-intuitive. The recommendations
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