The Complete Guide to Facebook Analytics
This is a great book to start with understanding how metrics are used for branding, using the success story of Facebook.
Blueprint for Success: Starting a Business Analyst Career
It gives an insight into the profession of a Business Analyst and walks you through the process of launching your career in Business
Read More
Are you thinking of making a career shift to analytics? Then perhaps you are wondering how to go about it. You maybe asking yourself, How steep is the analytics learning curve? How long does it take to break into the analytics job scene? ...and more.
Making a career in analytics is not just about steep salaries, or being in the midst of a fast-paced
Read More
This is a list of analytics companies with presence in Kolkata.
The specialisations are not exhaustive, as many analytics start-ups are a work-in-progress. If you have any additions or suggestions to make, please feel free to leave the company’s name as a comment below and we’ll add it to the list.
Abzooba
http://www.abzooba.com/
Big Data Analytics, Text Analytics, Social
Read More
Users / Visitors
Definition: the number of people who visited the website within a given time. Also known as ‘unique visitors’, it refers to the number of first time visits only.
Calculation: Visitors are identified by Cookies and a unique ID assigned. Alternatively, IP addresses are also used.
The number of visitors is calculated for a day, week, month or
Read More
Are you a statistician waiting to stretch your capabilities? Do you want to move beyond academics, biosciences and policy making? Then hold your breath.
A recent trend in analytics hiring reveals that "Statistics" is a desired degree for many of the job roles.
Statistical methods are applied to almost every area of business and industry. From developing of analytics algorithms to
Read More
Analytics maturity in India climbs new rungs of opportunity, as it gets tied to cricket, beauty pageants and news distribution. Personalisation knocks on your living room with customised ads on your TV set and tailor-made news in your local language on your smart phone.
Takes you back to this quote;
The ladder of success is best climbed by
Read More
Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.
As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘digital’ took over the marketing landscape. According to analytics pundits, the trend spills
Read More
The way businesses work is fast changing. We now have telephone interviews, skype sessions and of course, the conventional face-to-face. The entire process of getting interviewed starts with a telephone call or email from your institute or company. So at the very outset, what you need to do is gather information about the interview -
Read More
"If you torture the data long enough, it will confess to anything." -- Ronald Coase, British economist
If you thought DATA was only ‘mined’ and ‘extracted’ for analysis, take a look at this frequently used method of ‘data dredging’.
As we move over from traditional eyeballing of statistical data to dig deeper into machine based techniques, the
Read More
As analytics hiring increases across e-commerce companies, we decided to compile a list of interview questions to give you an idea what to expect.
At the very outset however, DO YOUR HOMEWORK. Research the company. Look at its site. Understand its mission statement and product offerings. Try to figure out what data is collected and how
Read More
Today, a stand-alone degree or post-grad, is not sufficient to make you stand out in your chosen field of career. As industries and businesses become more competitive, global and specialised, you need to keep pace with changing environments and IT systems.
If you are a fresh student, you certainly have the advantage of being familiar with
Read More
The year 2014 witnessed phenomenal maturity of the Indian Analytics industry. We have seen all our predictions for 2014 come true and they crossover to 2015.
As we continue to trace the Indian analytics trajectory, here is the list of Top 11 Analytics Predictions for 2015.
Analytics talent development on an all-time high
We expect to see
Read More
Last month I had mentioned why Analytics reigns supreme among Engineering graduates. Now I shall tell you why MBA degree holders are also opting for analytics as a career!
To begin with, a significant chunk of analytics hiring is happening across all industries. Work profiles are crossing over to various functional skills. Middle and senior positions now require management degrees with add-on
Read More
The Analytics landscape is developing at a fast pace. In such a scenario, where technologies keep crossing over to the analytics domain, you need to catch up with emerging technologies, tools and terminologies.
In pursuance with IVY initiatives to keep you up-to-date with innovative technologies in use, we have devoted this blog to a technology we
Read More
At IVY Professional School, we have addressed common Analytics Interview Questions from time to time. In keeping with the emerging demands of the profession, we begin a monthly series of resource blogs featuring common interview questions in various areas – SAS analytics, Business analytics, Consulting firms - wrapping up with a ‘popular questions’ list.
Questions that
Read More
The year 2014 witnessed a significant shift in workplace demands across the country. Skill sets that display high levels of interpersonal skills are now in greater demand. As 89 percent of businesses worry about the quality of future leaders, people-centric soft skills occupy space in new hiring criteria.
Employers are faced with an always-connected generation inseparable from their mobile devices. They report a lack
Read More