Analytics aims to understand the ‘why’ if you lose a customer. Predictive analytics moves beyond this to prevent you from losing a customer before it happens.
Predictive analytics supports insight, not hindsight. You discover meaningful trends and patterns in the data, and make predictions of unknown future outcomes. Using real world models that leverage mathematical and/or statistical
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It’s all about data and data, everywhere. Who needs the data, who has the data, and what is done with the data.
The demand for data is such that recent times have witnessed an unprecedented data explosion as detailed consumer profiling for business advantage has become the norm.
A 2014 Infographic - Erik Fitzpatrick
As a data practitioner, you
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Absolute Data - Gurgaon
http://www.absolutdata.com/
Data science, Decisions engineering
Accenture – New Delhi
http://www.accenture.com/us-en/pages/index.aspx
http://www.accenture.com/in-en/strategy/analytics/Pages/index.aspx
Management Consulting, outsourcing, advanced applications across various industry verticals – Analytics
Capillary– New Delhi
http://capillarytech.com/
Retail, Customer, Mobile Social
Cognizant (Global Delivery Centre) – Gurgaon
http://www.cognizant.com/enterprise-analytics
Big data analytics, customer analytics, risk, operation analytics – consulting
Delloitte Analytics - Gurgaon
http://www2.deloitte.com/in/en.html
http://www2.deloitte.com/in/en/careers/students.html?icid=bottom_students
Risk, Fraud, HR, eCommerce,
Dunhumby – Gurgaon
http://www.dunnhumby.com/india
Retail analytics
EvalueServe (Global Knowledge Centre ) – Gurgaon
http://www.evalueserve.com/
Financial, Healthcare
Genpact
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The news in the Indian analytics industry is upbeat. Moody's Analytics puts India's GDP growth rate at 7.5% during the previous three months, with Potential Growth Rate likely to reach 9 %. The ARC Advisory Group Report on trends in Analytics and Business Intelligence (ABI) choice, application and deployment in India also presents an optimistic picture.
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If you thought these words were interchangeable, then you’d be wrong. Yet, one comes across incorrect usage of these terms every day. As part of the Analytics community however, you are expected to know the fine difference. So let’s get going.
The etymology of ‘Analysis’
The word ‘analysis’ is derived from the Greek word ‘analusis’ meaning ‘breaking up’.
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Last month, we explored how you could make a career shift to Analytics.
You may ask what about skills needed to make this transition.
Several questions must be plaguing you.
Do I need ‘deep’ statistical knowledge?
Which tools should I learn on a need-to-know basis?
What other technical skills can get me a good offer?
What soft skills do I need to
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The weekend was taken over by the worst earthquake in the sub-continent in the last eight decades. Thousands of lives have been lost, scores injured and property worth millions destroyed. News of further losses pour in as the aftershocks continue to shake us all up.
Geologists and scientists have always been monitoring the occurrence and frequency of
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The Complete Guide to Facebook Analytics
This is a great book to start with understanding how metrics are used for branding, using the success story of Facebook.
Blueprint for Success: Starting a Business Analyst Career
It gives an insight into the profession of a Business Analyst and walks you through the process of launching your career in Business
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Are you thinking of making a career shift to analytics? Then perhaps you are wondering how to go about it. You maybe asking yourself, How steep is the analytics learning curve? How long does it take to break into the analytics job scene? ...and more.
Making a career in analytics is not just about steep salaries, or being in the midst of a fast-paced
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This is a list of analytics companies with presence in Kolkata.
The specialisations are not exhaustive, as many analytics start-ups are a work-in-progress. If you have any additions or suggestions to make, please feel free to leave the company’s name as a comment below and we’ll add it to the list.
Abzooba
http://www.abzooba.com/
Big Data Analytics, Text Analytics, Social
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Users / Visitors
Definition: the number of people who visited the website within a given time. Also known as ‘unique visitors’, it refers to the number of first time visits only.
Calculation: Visitors are identified by Cookies and a unique ID assigned. Alternatively, IP addresses are also used.
The number of visitors is calculated for a day, week, month or
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Are you a statistician waiting to stretch your capabilities? Do you want to move beyond academics, biosciences and policy making? Then hold your breath.
A recent trend in analytics hiring reveals that "Statistics" is a desired degree for many of the job roles.
Statistical methods are applied to almost every area of business and industry. From developing of analytics algorithms to
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Analytics maturity in India climbs new rungs of opportunity, as it gets tied to cricket, beauty pageants and news distribution. Personalisation knocks on your living room with customised ads on your TV set and tailor-made news in your local language on your smart phone.
Takes you back to this quote;
The ladder of success is best climbed by
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Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.
As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘digital’ took over the marketing landscape. According to analytics pundits, the trend spills
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The way businesses work is fast changing. We now have telephone interviews, skype sessions and of course, the conventional face-to-face. The entire process of getting interviewed starts with a telephone call or email from your institute or company. So at the very outset, what you need to do is gather information about the interview -
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"If you torture the data long enough, it will confess to anything." -- Ronald Coase, British economist
If you thought DATA was only ‘mined’ and ‘extracted’ for analysis, take a look at this frequently used method of ‘data dredging’.
As we move over from traditional eyeballing of statistical data to dig deeper into machine based techniques, the
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