Daily Archives: August 11, 2015

Personalisation – the mantra of Digital Marketing and eCommerce

From being an obscure backstage performer to emerging as the hottest technology-in-use, personalization has come a long way. Deployed across multiple platforms, devices and on-site sensors, used by small digital marketers to ecommerce giants like Amazon, personalization has become the mantra of every business performing in the digital space.

While Google may have kick-started the process of the