8th May 2020 at 7 PM IST

Duration: 2 Hours


Expertise: Basics


Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

Objective of the Webinar -

  • Introduction to Search Network(SEO Basics)
  • Difference between Organic Results and Paid Results
  • Introduction to Paid Search - Google Ads
  • How Google Ads work | How an ad is triggered | Google ads architecture/hierarchy.
  • Keyword Match types in Google Ads: Broad, Exact, Phrase. Broad Match Modifier and Negative Keywords
  • Dive into Search Terms Report and Auctions Insight Report
  • Introduction to Facebook Ads for FB Pages
  • Setting up a live campaign on FB and Instagram
  • QnA session

Who should attend the Session –

  • Good command over internet.
  • Good English Communication Skills.
  • Want to know how Paid Search Network Works.
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Price: Rs 500

Tools You Will Be Learning -

Benefits of Attending the Paid Sprint Certification Program

  • Get Certified on the Workshop that you attend.
  • Showcase your Certificate on LinkedIn.
  • Get Access to Training Materials.
  • Get Video Access to for Lifetime.

Digital Marketing: Learn How Search Engine Network, Paid Search & Display Ads Work