{"id":5932,"date":"2015-04-01T08:16:01","date_gmt":"2015-04-01T02:46:01","guid":{"rendered":"http:\/\/ivyproschool.com\/blog\/?p=5932"},"modified":"2025-04-01T16:49:41","modified_gmt":"2025-04-01T11:19:41","slug":"the-latest-buzz-in-indian-analytics-industry-march-2015","status":"publish","type":"post","link":"https:\/\/ivyproschool.com\/blog\/the-latest-buzz-in-indian-analytics-industry-march-2015\/","title":{"rendered":"The latest buzz in Indian Analytics industry \u2013 March 2015"},"content":{"rendered":"<p>Analytics maturity in India climbs new\u00a0rungs of opportunity, as it gets tied to cricket, beauty pageants and news distribution. Personalisation knocks on your living room with customised ads on your TV set and tailor-made news in your local language on your smart phone.<\/p>\n<p>Takes you back to this quote;<\/p>\n<blockquote><p>The ladder of success is best climbed by stepping on the rungs of opportunity &#8211; Ayn Rand.<\/p><\/blockquote>\n<p><strong>Acquisitions, Partnerships &amp; Expansions<\/strong><\/p>\n<p># Bangalore based <a href=\"http:\/\/yourstory.com\/2015\/03\/newshunt-acquires-vauntz\/\">regional news aggregator NewsHunt, has acquired the mobile analytics company Vauntz.<\/a> This will help it to publish finely tuned, targeted and personalised content to users in local languages. NewsHunt also plans to develop apps that will distribute personalised videos and audios with regional content.<\/p>\n<p># British-Australian mining corporation, <a href=\"http:\/\/www.riotinto.com\/\">Rio Tinto<\/a>, has unveiled its <a href=\"http:\/\/www.mining-technology.com\/news\/newsrio-tinto-unveils-analytics-centre-pune-india-4524038\">Analytics Excellence Centre in Pune,<\/a> to improve equipment productivity across its global operations.\u00a0 A world-first for the mining industry!<\/p>\n<p><strong>New launches \u2013 start-ups, services, vendor products, apps<\/strong><\/p>\n<p>#Ahmedabad based software company <a href=\"http:\/\/www.prnewswire.co.in\/news-releases\/elegantj-bi-releases-integration-api-for-embedded-business-intelligence-analytics-within-applications-497609201.html\">ElegantJ BI, has launched version 4<\/a> of its\u00a0<a href=\"http:\/\/www.elegantjbi.com\/reimagine-businessintelligence.htm\"><strong>BI suite<\/strong><\/a>, with easy-to-use API integration for 3rd party applications.<\/p>\n<p>An easy-to-use API through web services and Java script, embeds ElegantJ BI dashboards, reports, KPI and graphs into other vendor applications or in-house applications; for fast, affordable implementation and mobile access.<\/p>\n<p># <a href=\"http:\/\/www.moneycontrol.com\/news\/business\/tcs-launches-smartphone-app-for-analyticsuk-polls_1340721.html\">TCS has launched a smart phone application<\/a> that allows users to track, analyse and visualise Twitter conversations. Devised for the oncoming UK General Election,\u00a0 the &#8216;ElectUK&#8217; app will\u00a0engage voters, their representatives and political commentators, turning the \u00a0smart phone into a Big Data social media analytics tool.<\/p>\n<p># Gurgaon based SilverPush, has <a href=\"http:\/\/www.indiantelevision.com\/mam\/marketing\/tech-startup-silverpush-introduces-innovation-for-ad-analytics-150323\">introduced an innovation for ad analytics<\/a> leveraging its cross-device expertise. It moves beyond the conventional impact measurement of TV commercials to retargeting the TV viewers on mobile.<\/p>\n<blockquote><p>\u201cThe company uses a sophisticated deterministic modelling to identify the multiple devices associated with a single user and maps his\/ her demographics and behavioural property into a unique id.\u00a0\u201c<\/p><\/blockquote>\n<p># <a href=\"http:\/\/www.cio.in\/news\/six-features-coming-to-tableau's-new-bi-analytics-suite\">Tableau Software is introducing six new features to its latest BI suite<\/a>\u00a0making\u00a0data visualisation easier. Data preparation, query performance, admin views and a smarter, map functionality are the features introduced.<\/p>\n<p>The Indian analytics landscape with a head start in IT, is all set to rock across verticals and application scenarios. As start-ups continue to make news, the analytics professionals can look forward to challenging and lucrative times ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analytics maturity in India climbs new rungs of opportunity, as it gets tied to cricket, beauty pageants, news distribution and personalisation, right in your living room. More in the latest buzz in Indian Analytics industry \u2026.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[587,22,165,246,274,209],"class_list":["post-5932","post","type-post","status-publish","format-standard","hentry","category-data-analytics","tag-587","tag-analytics","tag-india","tag-latest-buzz","tag-march","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Latest Buzz in Indian Analytics Industry \u2013 March 2015.<\/title>\n<meta name=\"description\" content=\"Discover the latest trends and developments in the Indian analytics industry, including acquisitions, new product launches, and innovative analytics solutions in sectors like mining, e-commerce, and social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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