{"id":5919,"date":"2015-03-31T09:03:23","date_gmt":"2015-03-31T03:33:23","guid":{"rendered":"http:\/\/ivyproschool.com\/blog\/?p=5919"},"modified":"2025-04-01T16:50:31","modified_gmt":"2025-04-01T11:20:31","slug":"why-you-need-to-understand-digital-analytics","status":"publish","type":"post","link":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/","title":{"rendered":"Why you need to understand Digital Analytics"},"content":{"rendered":"<p>Before I do a blog on the latest craze in the hiring landscape \u2013 ecommerce analytics, I\u2019d like to cover digital analytics in its new avatar.<\/p>\n<p>As this article in <a href=\"http:\/\/www.forbes.com\/sites\/jaysondemers\/2014\/02\/10\/2014-is-the-year-of-digital-marketing-analytics-what-it-means-for-your-company\/\">Forbes magazine<\/a> says, 2014 was the Year of Digital Marketing Analytics, when the \u2018digital\u2019 took over the marketing landscape. According to analytics pundits, the trend spills over to 2015, with Digital Analytics continuing to dominate\u00a0the analytics space.<\/p>\n<p>We have already covered <a href=\"https:\/\/ivyproschool.com\/blog\/blog\/2011\/08\/11\/web-analytics-as-a-career\/\">web analytics,<\/a> and explained <a href=\"https:\/\/ivyproschool.com\/blog\/blog\/2014\/01\/20\/spotlight-marketing-analytics\/\">marketing analytics<\/a>. So let\u2019s examine digital analytics.<\/p>\n<p><strong>What is Digital Analytics?<\/strong><\/p>\n<p>Digital Analytics is\u00a0<a href=\"http:\/\/yourstory.com\/2012\/05\/what-is-digital-analytics\/\">defined as<\/a><\/p>\n<p><em>\u201cthe collection, measurement, analysis and reporting of data for optimizing channel usage\u2026\u201d<\/em><\/p>\n<p>The most popular definition is from <a href=\"http:\/\/www.kaushik.net\/avinash\/\">Avinash Kaushik<\/a>.<\/p>\n<blockquote><p>Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).<\/p><\/blockquote>\n<p>So what it does, is collect, measure, analyse and report data residing in digital media for optimum usage, answer questions and offer insights for business actions.<\/p>\n<p>In the larger picture,<\/p>\n<p>web analytics &lt; <strong>digital analytics<\/strong> &lt; marketing analytics &lt; e-commerce analytics<\/p>\n<p><strong>Where is Digital Analytics\u00a0used?<\/strong><\/p>\n<p><a href=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5920\" src=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png\" alt=\"Digital 1\" width=\"605\" height=\"277\" srcset=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png 605w, https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1-300x137.png 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/a><strong>Why\u00a0Digital Analytics?<\/strong><\/p>\n<p><strong>\u00a0<a href=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5921\" src=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-2.png\" alt=\"Digital 2\" width=\"542\" height=\"286\" srcset=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-2.png 889w, https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-2-300x159.png 300w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/a><\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Why you need to equip yourself with Digital Analytics skills?<\/strong><\/p>\n<p>Today every activity, opinion or event is digitised. Social media, cell phones and the internet have greatly influenced consumer behaviour and the way businesses work. There is a seamless flow of information across the digital space, waiting to be harnessed for insights.<\/p>\n<ul>\n<li>Every firm, commercial venture and store, has a digital presence &#8211; website, mobile apps, e-commerce, social media, content\u00a0or comments\u00a0on the web, and digital advertisements (video, TV and web).<\/li>\n<li>Businesses are adopting a data-driven approach for maximizing ROI on the digital spend.<\/li>\n<li>Social media, websites, cell phones, TV viewership and even store footfalls have become digitised points of data collection.<\/li>\n<li>Digital analytics has become an integral part of every functional area \u2013 marketing, fraud detection, retail, social media, healthcare, banking\u00a0and so on.<\/li>\n<li>Organizations are moving their marketing budget to digital channels. Growth in digital ad spending is the fastest at 30%, expected to account for 9.51% of all ad spending in 2015. The e-commerce segment has seen the highest digital ad spends, growing at a CAGR of 59 % since 2011; followed by the Telecom and FMCG<\/li>\n<\/ul>\n<p><a href=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5922\" src=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-3.png\" alt=\"Digital 3\" width=\"440\" height=\"325\" srcset=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-3.png 440w, https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-3-300x222.png 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<ul>\n<li>70 % of companies intend to increase investment in third-party social media services like Facebook.<\/li>\n<li>Businesses like hotel booking and travel portals are tripling their spends on digital assets (investments in digital media management).<\/li>\n<\/ul>\n<p>It is a \u2018digital\u2019 environment today.<\/p>\n<p>So whether you are engaged in analysing the reason for the failure of a new product, or tracking\u00a0repeat defaulters of a particular loan scheme, you will need to engage tools\u00a0of digital analytics at some stage\/s. It is no longer about digital marketing alone.<\/p>\n<p><strong>Bottomline<\/strong> &#8211; While web analytics may soon be pass\u00e9, digital analytics is here to stay.\u00a0 So it is time to hone your skills in digital analytics too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses and organisations are increasing their investments in digital assets for data-driven actionable insights. In a seamlessly connected digital space, you need to hone your skills in digital analytics to be ahead of competition.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[599,609,608,143,622],"class_list":["post-5919","post","type-post","status-publish","format-standard","hentry","category-data-analytics","tag-digital-analytics","tag-digital-analytics-skills","tag-importance","tag-what-is","tag-why-you-need-to-understand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Need to Understand Digital Analytics<\/title>\n<meta name=\"description\" content=\"Explore the importance of digital analytics in today\u2019s business landscape, from optimizing digital media to improving customer experiences across various sectors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Need to Understand Digital Analytics\" \/>\n<meta property=\"og:description\" content=\"Explore the importance of digital analytics in today\u2019s business landscape, from optimizing digital media to improving customer experiences across various sectors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"R vs Python: Which Analytics Tool Should You Choose for Data Science?\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/ivyproschool\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-31T03:33:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T11:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png\" \/>\n<meta name=\"author\" content=\"Ivy Professional School\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ivyproschool\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivy Professional School\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/\"},\"author\":{\"name\":\"Ivy Professional School\",\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/#\\\/schema\\\/person\\\/31fdab8559dd3db99173764bfb60215d\"},\"headline\":\"Why you need to understand Digital Analytics\",\"datePublished\":\"2015-03-31T03:33:23+00:00\",\"dateModified\":\"2025-04-01T11:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/\"},\"wordCount\":504,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Digital-1.png\",\"keywords\":[\"digital analytics\",\"digital analytics skills\",\"importance\",\"what is\",\"why you need to understand\"],\"articleSection\":[\"Data Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/\",\"url\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/\",\"name\":\"Why You Need to Understand Digital Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Digital-1.png\",\"datePublished\":\"2015-03-31T03:33:23+00:00\",\"dateModified\":\"2025-04-01T11:20:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/#\\\/schema\\\/person\\\/31fdab8559dd3db99173764bfb60215d\"},\"description\":\"Explore the importance of digital analytics in today\u2019s business landscape, from optimizing digital media to improving customer experiences across various sectors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Digital-1.png\",\"contentUrl\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/Digital-1.png\",\"width\":605,\"height\":277},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/why-you-need-to-understand-digital-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why you need to understand Digital Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/\",\"name\":\"Ivy Professional School | Official Blog\",\"description\":\"Confused between R and Python for your data science journey? Discover the key differences in data visualization, handling capabilities, speed, and ease of learning.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/#\\\/schema\\\/person\\\/31fdab8559dd3db99173764bfb60215d\",\"name\":\"Ivy Professional School\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/866b09293f13d461b399bb9a40607e85623ede13d844f763bf665689cb0d1452?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/866b09293f13d461b399bb9a40607e85623ede13d844f763bf665689cb0d1452?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/866b09293f13d461b399bb9a40607e85623ede13d844f763bf665689cb0d1452?s=96&d=mm&r=g\",\"caption\":\"Ivy Professional School\"},\"sameAs\":[\"http:\\\/\\\/www.ivyproschool.com\",\"https:\\\/\\\/facebook.com\\\/ivyproschool\",\"https:\\\/\\\/instagram.com\\\/ivyproschool\",\"https:\\\/\\\/x.com\\\/ivyproschool\",\"https:\\\/\\\/youtube.com\\\/ivyproschool\"],\"url\":\"https:\\\/\\\/ivyproschool.com\\\/blog\\\/author\\\/prateek\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why You Need to Understand Digital Analytics","description":"Explore the importance of digital analytics in today\u2019s business landscape, from optimizing digital media to improving customer experiences across various sectors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Why You Need to Understand Digital Analytics","og_description":"Explore the importance of digital analytics in today\u2019s business landscape, from optimizing digital media to improving customer experiences across various sectors.","og_url":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/","og_site_name":"R vs Python: Which Analytics Tool Should You Choose for Data Science?","article_author":"https:\/\/facebook.com\/ivyproschool","article_published_time":"2015-03-31T03:33:23+00:00","article_modified_time":"2025-04-01T11:20:31+00:00","og_image":[{"url":"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png","type":"","width":"","height":""}],"author":"Ivy Professional School","twitter_card":"summary_large_image","twitter_creator":"@ivyproschool","twitter_misc":{"Written by":"Ivy Professional School","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/#article","isPartOf":{"@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/"},"author":{"name":"Ivy Professional School","@id":"https:\/\/ivyproschool.com\/blog\/#\/schema\/person\/31fdab8559dd3db99173764bfb60215d"},"headline":"Why you need to understand Digital Analytics","datePublished":"2015-03-31T03:33:23+00:00","dateModified":"2025-04-01T11:20:31+00:00","mainEntityOfPage":{"@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/"},"wordCount":504,"commentCount":0,"image":{"@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png","keywords":["digital analytics","digital analytics skills","importance","what is","why you need to understand"],"articleSection":["Data Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/","url":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/","name":"Why You Need to Understand Digital Analytics","isPartOf":{"@id":"https:\/\/ivyproschool.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/#primaryimage"},"image":{"@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png","datePublished":"2015-03-31T03:33:23+00:00","dateModified":"2025-04-01T11:20:31+00:00","author":{"@id":"https:\/\/ivyproschool.com\/blog\/#\/schema\/person\/31fdab8559dd3db99173764bfb60215d"},"description":"Explore the importance of digital analytics in today\u2019s business landscape, from optimizing digital media to improving customer experiences across various sectors.","breadcrumb":{"@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/#primaryimage","url":"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png","contentUrl":"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2015\/03\/Digital-1.png","width":605,"height":277},{"@type":"BreadcrumbList","@id":"https:\/\/ivyproschool.com\/blog\/why-you-need-to-understand-digital-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivyproschool.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why you need to understand Digital Analytics"}]},{"@type":"WebSite","@id":"https:\/\/ivyproschool.com\/blog\/#website","url":"https:\/\/ivyproschool.com\/blog\/","name":"Ivy Professional School | Official Blog","description":"Confused between R and Python for your data science journey? Discover the key differences in data visualization, handling capabilities, speed, and ease of learning.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivyproschool.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ivyproschool.com\/blog\/#\/schema\/person\/31fdab8559dd3db99173764bfb60215d","name":"Ivy Professional School","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/866b09293f13d461b399bb9a40607e85623ede13d844f763bf665689cb0d1452?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/866b09293f13d461b399bb9a40607e85623ede13d844f763bf665689cb0d1452?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/866b09293f13d461b399bb9a40607e85623ede13d844f763bf665689cb0d1452?s=96&d=mm&r=g","caption":"Ivy Professional School"},"sameAs":["http:\/\/www.ivyproschool.com","https:\/\/facebook.com\/ivyproschool","https:\/\/instagram.com\/ivyproschool","https:\/\/x.com\/ivyproschool","https:\/\/youtube.com\/ivyproschool"],"url":"https:\/\/ivyproschool.com\/blog\/author\/prateek\/"}]}},"_links":{"self":[{"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/posts\/5919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/comments?post=5919"}],"version-history":[{"count":2,"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/posts\/5919\/revisions"}],"predecessor-version":[{"id":12804,"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/posts\/5919\/revisions\/12804"}],"wp:attachment":[{"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/media?parent=5919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/categories?post=5919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivyproschool.com\/blog\/wp-json\/wp\/v2\/tags?post=5919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}