{"id":5709,"date":"2014-12-01T21:41:47","date_gmt":"2014-12-01T16:11:47","guid":{"rendered":"http:\/\/ivyproschool.com\/blog\/?p=5709"},"modified":"2025-04-01T17:35:47","modified_gmt":"2025-04-01T12:05:47","slug":"the-latest-buzz-in-indian-analytics-november-2014","status":"publish","type":"post","link":"https:\/\/ivyproschool.com\/blog\/the-latest-buzz-in-indian-analytics-november-2014\/","title":{"rendered":"The latest buzz in Indian Analytics &#8211; November 2014"},"content":{"rendered":"<p>With this issue <a href=\"http:\/\/ivyproschool.com\/\">Ivy Professional School<\/a>, the venture of Kolkata based edu company <strong>Ivy Knowledge Services (P) Ltd.,<\/strong> proudly announces its partnership programme with Bangalore based <a href=\"http:\/\/www.vanguardbschool.com\/\">Vanguard Business School<\/a>. Coming in the wake of its New Delhi School earlier this year, the latest venture marks IVY\u2019s footprint in Southern India.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2014\/12\/IVY-footprint.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5716\" src=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2014\/12\/IVY-footprint.png\" alt=\"IVY footprint\" width=\"357\" height=\"384\" srcset=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2014\/12\/IVY-footprint.png 357w, https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2014\/12\/IVY-footprint-278x300.png 278w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.ivyproschool.com\/landing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>6\u00a0Reasons Why\u00a08,000+\u00a0Professionals have chosen Ivy<\/strong><\/a><\/p>\n<p style=\"text-align: center;\"><strong>AND<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/ivyproschool.com\/careercentre.html\">Why IVY Professional School<\/a> <\/strong><\/p>\n<p style=\"text-align: center;\">features among the<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/analyticsindiamag.com\/top-analytics-training-institutes-india-ranking-2014\/\">Top Ten Analytics training Institutes in India &#8211; 2014<\/a><\/strong><\/p>\n<p style=\"text-align: left;\">Moving on to other news from around the country&#8230;.<\/p>\n<p><strong>Applications, Tools &amp; Products<\/strong><\/p>\n<p># <strong>Data and Analytics to capture TV viewership<\/strong><\/p>\n<p>With the 2015 ICC World Cup knocking the door of cricket-lovers nationwide, <a href=\"http:\/\/www.indiantelevision.com\/television\/tv-channels\/sports\/starsportscom-to-show-icc-wc-2015-in-four-languages-141129\">Star India TV channel plans to capture maximum audience<\/a> with data and analytics on its website. With smart phone explosion and access to 3G, sports viewership has undergone a radical shift to a more immersive sports experience via digital. Star India TV is leveraging this data to beat the 20 year-old market leader ESPN and remain ahead.<\/p>\n<p># <strong>Analytics to support chit fund fraud investigations<\/strong><\/p>\n<p><a href=\"http:\/\/indiatoday.intoday.in\/story\/arun-jaitley-14-chit-fund-companies-prosecute\/1\/404267.html\">Analytical tools and skilled manpower have been inducted<\/a> in the Market Research and Analysis Unit (MRAU) of the Finance ministry&#8217;s investigation arm for corporate frauds. This analyses media reports and complaints received about financial frauds by companies and is expected to support \u201cinvestigation of chit fund cases\u201d by providing analytical support and information mining.<\/p>\n<p># <strong>Twitter mobile app allows analysis of tweets<\/strong><\/p>\n<p>The <a href=\"http:\/\/www.dnaindia.com\/scitech\/report-twitter-s-new-mobile-tool-lets-you-see-analytics-inside-your-tweets-2038632\">new tool on Twitter&#8217;s mobile app &#8216;View Analytics Details&#8217;<\/a> now allows users to view various metrics inside their\u00a0tweets \u2013 how many people have viewed media \/ clicked your tweet.<\/p>\n<p># <strong>CromaRetail.com adopts Infinite Analytics\u2019 Personalization Platform for a whopping \u00a0217% higher conversions<\/strong><\/p>\n<p><strong>\u00a0<\/strong>CromaRetail.com, a subsidiary of Tata Sons, <a href=\"http:\/\/www.moneylife.in\/business-wire-news\/croma-retails-adoption-of-infinite-analytics-personalization-platform-effects-whopping-217-higher-conversions\/41543.html\">has tied up with MIT &#8211; backed Infinite Analytics, Inc. (IA) to provide personalized\u00a0recommendations\u00a0to\u00a0its online\u00a0users<\/a>. In its trial phase, Croma Retail found amazing results in conversions. The Personalization engine creates a social genome of the consumer based on the user\u2019s structured and unstructured data on the social networks, uses NLP, Machine Learning and predictive analytics to allow consumers discover related \/ new products serendipitously.<\/p>\n<p><strong>Awards &amp; Recognition<\/strong><\/p>\n<p># <strong>Indian analytics start-up Trendwise continues to feature in the Big Data Analytics space<\/strong><\/p>\n<p>Bangalore based <a href=\"http:\/\/www.trendwiseanalytics.com\/\">Trendwise Analytics<\/a> has <a href=\"http:\/\/www.virtual-strategy.com\/2014\/11\/20\/trendwise-listed-among-top-data-analytics-companies-india-leading-research-company-%E2%80%93-reco#axzz3KTQkzBqt\">been listed among the Top Data Analytics Companies in India<\/a>, placed along with the likes of Symphony Teleca , BodhTree and Germin 8. \u00a0From being one of the Top 10 Most Promising Big Data Companies as stated in the CIO Review Magazine, it continues to remain on the top with its vendor products and services in the Big Data space.<\/p>\n<p><strong>Acquisitions, Expansions &amp; Investments<\/strong><\/p>\n<p># <strong>Aureus Analytics raises funds to drive its Big Data plans<\/strong><\/p>\n<p>Singapore- and India-based Big Data firm <a href=\"http:\/\/e27.co\/aureus-analytics-raises-us850k-global-angels-investors-20141126\/\">Aureus Analytics has raised US$850K<\/a> from angel investors (in Google India and the Murugappa group) to enhance product development, and expand the engineering and\u00a0business teams. <a href=\"http:\/\/www.aureusanalytics.com\/\">Aureus Analytics<\/a> has a suite of industry-specific predictive analytics products and Big Data-ready platform called ASAP, with leading insurance companies in India featuring on its client list.<\/p>\n<p># <strong>Internal acquisitions to fire up growth plans in financial and risk services<\/strong><\/p>\n<p>Information services provider\u00a0<a href=\"http:\/\/www.equifax.co.in\/home\/en_in\">Equifax India<\/a>\u00a0has <a href=\"http:\/\/www.medianama.com\/2014\/11\/223-equifax-india-acquires-nettpositive\/\">acquired<\/a> Bangalore-based <a href=\"http:\/\/www.nettpositive.com\/\">NettPositive<\/a>, an analytics and BI solutions company that serves financial, insurance and retail businesses in India, Middle East and Africa.<\/p>\n<blockquote><p>\u201cEquifax India provides\u00a0credit information, business analytics and risk management solutions. With this acquisition, Equifax plans to use NettPositive\u2019s expertise to increase its own market reach\u201d<span style=\"color: #000000;\"><b>.<\/b><\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ivy Professional School partners with Bengaluru based Vanguard Business School &#8230;. and more news from the Indian Analytics space.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[22,511,246,209,529],"class_list":["post-5709","post","type-post","status-publish","format-standard","hentry","category-data-analytics","tag-analytics","tag-ivy-professional-school","tag-latest-buzz","tag-news","tag-vanguard-business-school"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indian Analytics News &amp; Trends \u2013 November 2014<\/title>\n<meta name=\"description\" content=\"Explore top analytics news from India: hiring trends, product launches, fraud investigations, social media tools &amp; 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