{"id":5619,"date":"2014-09-30T23:31:48","date_gmt":"2014-09-30T18:01:48","guid":{"rendered":"http:\/\/ivyproschool.com\/blog\/?p=5619"},"modified":"2025-03-29T15:34:49","modified_gmt":"2025-03-29T10:04:49","slug":"the-latest-buzz-in-indian-analytics-september","status":"publish","type":"post","link":"https:\/\/ivyproschool.com\/blog\/the-latest-buzz-in-indian-analytics-september\/","title":{"rendered":"The latest buzz in Indian Analytics &#8211; September"},"content":{"rendered":"<p>The month of September has been a \u2018wait and watch\u2019 period to see how the new Government implements reforms, in particular exchange of technology and FDIs. Although, the India-US talks of September 29-30 will take some time to get off the ground, will it mean we can see more FDIs in the analytics industry and less of the acquisitions we have been seeing the past few years? Will there be more inter-country exchange in analytics training programmes?<\/p>\n<p>Albeit, one thing is a surety, that the digital marketing war is picking momentum with <a href=\"http:\/\/www.amazon.in\/?tag=googinhydr1-21&amp;hvadid=40260873880&amp;hvpos=1t1&amp;hvexid=&amp;hvnetw=g&amp;hvrand=15051948141701647166&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;ref=pd_sl_7rv1jikawk_b\">Amazon<\/a> following in the wake of <a href=\"http:\/\/www.snapdeal.com\/\">Snapdea<\/a>l and <a href=\"http:\/\/www.flipkart.com\/\">Flipkart<\/a>, and more in the pipeline. This will have\u00a0a butterfly effect on digital channels usage and analytics deployment. The analytics space is unlimited&#8230;. for the smart ones to score a <em>Mangalayam<\/em> of their own.<\/p>\n<p><strong>Reports and Market Projections<\/strong><\/p>\n<p># India to lead in Analytics by 2015? According to a market study by financial services firm Avendus, quoted in the <a href=\"http:\/\/www.business-standard.com\/article\/companies\/india-to-lead-in-analytics-services-112100100045_1.html\">Business Standard<\/a>, the Indian Analytics sector is predicted to grow to $1.15 billion by 2015. As analytics becomes more pervasive, the demand for analytics from India will increase &#8211; driven by availability of huge analytics talent pool, maturity of the industry and a wide spectrum of services.<\/p>\n<p><strong>Applications, Tools &amp; Products<\/strong><\/p>\n<p># Myntra, a leading online store for branded lifestyle goods, has teamed up with iProspect Communicate2 \u00a0to sign up for Google Analytics premium (GAP). It is the <a href=\"http:\/\/www.indiannewsandtimes.com\/2014\/09\/23\/myntra-signs-iprospect-communicate2-google-analytics-premium\/\">first brand in India to tie up with Google Analytcs<\/a> enterprise version, for its expertise in insights into data-driven audience to narrow customer path for targeted campaigns.<\/p>\n<p># Openbravo , a provider of commerce solutions for agile retailers, \u00a0showcased its new commerce platform with retail analytics at the recently held India Retail Forum at Mumbai (Sep 17-18). The product, <a href=\"http:\/\/www.openbravo.com\/about\/news\/Openbravo-to-showcase-new-commerce-platform-with-retail-analytics-at-India-Retail-Forum\/\">Openbravo Commerce Platform<\/a>, offers embedded Retail Analytics, with Web and mobile point of sale, e-commerce, flexible merchandise management capabilities and a comprehensive supply chain management \u201cto \u00a0help retailers be more responsive to customer behavior or market changes thanks to actionable insights about business performance across all channels\u201d.<\/p>\n<p># For those who want to make use of free cloud services, <a href=\"http:\/\/www.crn.in\/crn\/news\/297952\/ibm-unleashes-watson-analytics-tool\">IBM&#8217;s Watson Analytics cloud service<\/a> allows to upload data and then query and explore results to spot trends, patterns, and conduct predictive analysis. The goal is to make users \u201cbecome paying customers with access to advanced features such as slicing and dicing larger data sets, correlation with live data feeds, and advanced analysis\u201d.\u00a0 For SMEs that can&#8217;t afford a dedicated business analyst product, Watson Analytics is a useful \u201dto delivers a powerful self-service tool for understanding complex pools of data&#8221;<\/p>\n<p># <a href=\"http:\/\/analyticsindiamag.com\/digital-quotient-launches-path-breaking-audience-marketing-platform-arq\/\">Digital Audience has launched<\/a> the audience marketing platform ARQ, that leverages<br \/>\nthe power of\u00a0SMAC for desired audience outreach, lower cost of customer acquisition &amp; retention.<\/p>\n<p><strong>Acquisitions &amp; investments<\/strong><\/p>\n<p># Nielsen makes it foray into India with <a href=\"http:\/\/www.afaqs.com\/news\/story\/41986_Nielsen-India-buys-Indicus-Analytics\">acquisition of Delhi based economic research and analytics firm, Indicus Analytics<\/a>. With this, Nielsen can now cater to Harvard Business School, London School of Economics, amongst others, which are part of Indicus&#8217;s client roster of 80.<\/p>\n<p># FirstSource Solutions of Sanjiv Goenka, has <a href=\"http:\/\/timesofindia.indiatimes.com\/business\/india-business\/Firstsource-invests-in-analytics-startup\/articleshow\/42839073.cms\">invested in Bangalore based year old start-up Nanobi Data and Analytics.<\/a>\u00a0 IVY Blog had earlier featured <a href=\"https:\/\/ivyproschool.com\/blog\/blog\/2014\/08\/25\/featured-start-up-of-the-month-nanobi-analytics-bangalore\/\">Nanobi Analytics<\/a>\u00a0for its innovative analytics app store.<\/p>\n<p># Chandigarh mobile VAS provider \/ tech company Altruist buys nine-year old Kolkata based startup iConnectiva. in an all-cash deal.<a href=\"http:\/\/techcircle.vccircle.com\/2014\/09\/26\/mobile-vas-firm-altruist-acquires-analytics-company-iconnectiva\/\">iConnectiva is\u00a0an analytics product and services company<\/a> with focus on telecom subscriber data monetisation. It provides a portfolio of analytics solutions that enable telecom, media and utility companies to lower churn, reduce fraud, improve operational effectiveness, boost ARPU and increase overall profitability. iConnectiva.sepcialises in helping its clients predict hidden insights working with mobile operators across 35 countries in the Middle East, Africa, Europe and Asia. <a href=\"http:\/\/articles.economictimes.indiatimes.com\/2014-09-26\/news\/54353312_1_altruist-analytics-frauds\">With this acquisition<\/a>, Altruist can now offer the product to its 70 customers base having operations in more than 50 countries.<\/p>\n<p><strong>Awards &amp; Recognition<\/strong><\/p>\n<p>Amusement park developer, Pan India Paryatan Pvt. Ltd., was awarded Business Intelligence (BI) \/ Analytics IT category award at the <a href=\"http:\/\/punjabnewsexpress.com\/news\/34853-pan-india-paryatan-pvt-ltd-awarded-business-intelligence-bi-analytics-it-category-award-at-the-informationweek-ed.aspx\">InformationWeek EDGE Award 2014<\/a>, held on 5<sup>th<\/sup> September at Mumbai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the latest buzz in the Indian Analytics sector, check out this blog for what&#8217;s been happening during September.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[22,165,246,209],"class_list":["post-5619","post","type-post","status-publish","format-standard","hentry","category-data-analytics","tag-analytics","tag-india","tag-latest-buzz","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Latest Buzz in Indian Analytics \u2013 September<\/title>\n<meta name=\"description\" content=\"Discover key trends in Indian analytics for September, including FDI projections, digital marketing growth, and major acquisitions in the industry. Explore analytics innovations and market projections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivyproschool.com\/blog\/the-latest-buzz-in-indian-analytics-september\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Latest Buzz in Indian Analytics \u2013 September\" \/>\n<meta property=\"og:description\" content=\"Discover key trends in Indian analytics for September, including FDI projections, digital marketing growth, and major acquisitions in the industry. 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