{"id":5510,"date":"2014-08-02T00:49:12","date_gmt":"2014-08-01T19:19:12","guid":{"rendered":"http:\/\/ivyproschool.com\/blog\/?p=5510"},"modified":"2024-11-15T14:56:15","modified_gmt":"2024-11-15T09:26:15","slug":"the-latest-buzz-in-indian-analytics-industry-july","status":"publish","type":"post","link":"https:\/\/ivyproschool.com\/blog\/the-latest-buzz-in-indian-analytics-industry-july\/","title":{"rendered":"The latest buzz in Indian Analytics \u2013 July"},"content":{"rendered":"

While the first two quarters of 2014 have witnessed\u00a0plenty of analytics frenzy, the month of July has been comparatively quieter. Albeit, the continued faith in the power of analytics continues … with increased investment in analytics by vendors,\u00a0angel investors,\u00a0educational institutes and company boards.<\/p>\n

Awards<\/strong><\/p>\n

# At the recently held NASSCOM Product Conclave 2014 at Kolkata (July 17-18th) , Ideal Analytics<\/a> received the Product Exhibit Award\u00a02014 for redefining Analytics in the BI-BA sector. You may recall IVY had featured Ideal Analytics as the\u00a0start-up of the month<\/a> in May. A recent interview<\/a> of the CTO and Founder, Mr Sanjoy Chatterjee, recognises his visions of analytics-BI in the healthcare sector.<\/p>\n

Investments\u00a0and tie-ups<\/strong><\/p>\n

# Angel investing in analytics firms continues, with RiverBridge Investment Advisors reposing faith<\/a> in Chennai based research and analytics firm\u00a0Akara Research & Technologies<\/a>. Akara provides data solutions to corporates, banks and government, using an extensive information processing methodology.<\/p>\n

# About Rs 12 crores have been invested by venture capitalists in Mumbai-based<\/a> big data analytics venture Peel-Works<\/a>. The firm boasts of a cloud based SaaS model that helps build smarter salesforce through data and analytics, applied to unique Indian problems.<\/p>\n

# Facebook has partnered with GroupM<\/a> to benefit from the latter\u2019s wide mobile audience reach across India including end-to-end digital solutions along a SMAC<\/a> model.<\/p>\n

Applications<\/strong><\/p>\n

# Although the automobile industry in India is yet to robustly apply Big Data analytics across its supply-chain logistics and other operations , firms like Mahindra & Mahindra which started analytics deployment three years back, is increasingly turning to various analytic tools for improved launches, customer engagement and sales. Other companies leveraging analytics<\/a> are Hero MotoCorp Ltd. and Maruti Suzuki.<\/p>\n

News on the Analytics career trajectory<\/strong><\/p>\n

# According to SAS India, there is an increased demand for skilled data analytics professionals in India as analytics deployment increases among organisations across Indian industries. \u00a0Tell us something new!<\/p>\n

# The rise in demand for skilled analytics professionals coupled with insufficient supply has not only spiked the salary range but also prompted IIM-Calcutta\u00a0to start a post graduate program in business analytics.<\/a>\u00a0 However, this is expected to be a two-year full-time residential program with high cost ramifications. So if you are planning to \u00a0enter the analytics bandwagon within the year, opt for certificate programs from Professional Institutes<\/a> that give you a sound statistical and SAS grounding.<\/p>\n

Innovations\u00a0\u2013 start-ups, applications, vendor products<\/strong><\/p>\n

# Here is how Zipdial, a cool analytics startup in India, has leveraged the \u2018missed calls\u2019 feature of mobile phone usage into a business opportunity. It\u00a0offers a unique data-driven marketing and analytics platform for marketing that can be\u00a0used by major global brands \u00a0to take advantage of granular data on consumer preferences.Using their \u201cmissed call\u201d strategy, Zipdial\u00a0 is the bridge that Facebook<\/a> and others need between consumer and analytics.<\/p>\n

# In the Bollywood industry, where analytics deployment has already made inroads in the soon-to-touch $ 5 million mark, IBM\u2019s \u00a0latest usage of Social Sentiment Index (SSI) to predict box office prospects<\/a> of films by genre, may well shape what you watch in the theatre halls in future.<\/p>\n

The successful application of the SSI methodology to predict Ramleela\u2019s success in the box-office, is expected to be followed up by other film makers, compelling a \u2018pause and re-think’ in the entire process of post-production, distribution and release strategies. All of this will be based on predictive analytics and Social Sentiment Index leveraged to decode the mantra of box office success.<\/p>\n

# We wrap-up with news on the online retailing<\/a> front. As the e-commerce race in the Indian space hots up, with Amazon doubling Flipkart\u2019s investment of $1 billion,<\/a> we can expect more dynamic and innovative use of analytics in the online retailing sector. Maybe we can have a case study?<\/p>\n","protected":false},"excerpt":{"rendered":"

Trends, news, views and insights into the Indian Analytics industry.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[324,120,445,447,446,246,209,448,187,254],"class_list":["post-5510","post","type-post","status-publish","format-standard","hentry","category-data-analytics","tag-applications","tag-indian-analytics-industry","tag-insights","tag-investments","tag-july","tag-latest-buzz","tag-news","tag-start-ups","tag-trends","tag-views"],"yoast_head":"\nAnalytics in India: Investments, Innovations, and Careers<\/title>\n<meta name=\"description\" content=\"Discover the latest analytics trends, key investments, and career opportunities in India, from start-ups to major industry players.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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