{"id":5134,"date":"2014-05-08T06:17:43","date_gmt":"2014-05-08T00:47:43","guid":{"rendered":"http:\/\/ivyproschool.com\/blog\/?p=5134"},"modified":"2024-11-15T14:37:45","modified_gmt":"2024-11-15T09:07:45","slug":"why-is-smac-the-buzzword-of-2014","status":"publish","type":"post","link":"https:\/\/ivyproschool.com\/blog\/why-is-smac-the-buzzword-of-2014\/","title":{"rendered":"Why is SMAC the buzzword of 2014?"},"content":{"rendered":"<p><b>\u00a0<\/b><\/p>\n<div align=\"center\"><a href=\"https:\/\/ivyproschool.com\/blog\/why-is-smac-the-buzzword-of-2014\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5139\" src=\"https:\/\/ivyproschool.com\/blog\/wp-content\/uploads\/2014\/05\/SMAC2.png\" alt=\"SMAC\" width=\"284\" height=\"206\" \/><\/a><\/div>\n<p align=\"center\"><b>The SMAC technology \/ business model<\/b><\/p>\n<p>While Big Data was the predominant buzzword through 2013, SMAC (social media, mobile, analytics, cloud) technology has become <a href=\"http:\/\/articles.economictimes.indiatimes.com\/2013-12-28\/news\/45653217_1_smac-cognizant-ceo-francisco-d-souza-technologies\">the next big infotech revolution<\/a> in 2014. Although these have been around for a while, it is only in 2013 that these technologies have combined and grown together exponentially. Unlike Big Data, that is the exclusive domain of large organisations or firms scrunching massive data, the SMAC technology supports flexibility, extending itself from large companies like Cognizant to SMEs and <a href=\"http:\/\/www.futuregov.asia\/articles\/2014\/mar\/14\/social-mobile-analytics-and-cloud-indian-e-governm\/\">India\u2019s e-Governance Programmes<\/a>.<\/p>\n<p><b>The lowdown on SMAC<\/b><\/p>\n<p>When social, mobile, analytics and cloud are integrated within the business model, the functionalities of each technology have a cumulative effect that is more \u201cconnective, collaborative, real-time and productive\u201d. \u00a0With actionable analytics within the SMAC ecosystem, businesses have the advantage of an integrated technology that can be leveraged for business advantage in a real-time environment.<\/p>\n<p>Businesses and government bodies are adopting social media and networks for insights into trends and to build conversations around topics like new products, campaigns or actions taken.\u00a0 Mobile technologies have additionally integrated location, banking, retail and citizen services, to name a few. There is also increased adoption of mobile devices in place of the traditional computer. By integrating cloud computing with the social and mobile technologies, there is easy access and increased efficiency in business operations. Add predictive analytics to this framework and you have a completely integrated and synchronously managed business model in real-time.<\/p>\n<p><b>How does the SMAC ecosystem bring value to an organisation<\/b><\/p>\n<p>High usage of social media, smart devices and instant connectivity have effected a radical shift in the way businesses work. All organisations benefit from a smart intelligent connected model powered by real-time advanced analytics. The capability of leveraging integrated analytics in a social and collaborative architecture on the cloud &#8211; \u00a0helps access information on mobile devices, for on-spot decision-making. At the enterprise level, the cloud stores huge volumes of multi-structured data, mined from mobile devices and social media for integrated Big Data analytics.<\/p>\n<p>Moreover, SMAC technologies are in wide use and generally affordable. So they can be leveraged by businesses of all sizes for a competitive edge, cost optimization, operational efficiency and time saving. The SMAC ecosystem is especially advantageous to those sectors or organizations that need to engage community or customers for better insights and efficiency \u2013 like Government departments, retail, banking and insurance sectors, and so on.<\/p>\n<p>Termed as <a href=\"http:\/\/whatis.techtarget.com\/definition\/disruptive-technology\">Disruptive technologies<\/a>, the \u201cSMAC (Social, Mobile, Analytics and Cloud) are carving a new path of innovation in banking functions and strategy\u201d, according to <a href=\"http:\/\/www.informationweek.in\/informationweek\/news-analysis\/287785\/indian-banks-smac-technologies-actively-carve-path-innovation-reveals-cii-pwc-survey?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=indian-banks-using-smac-technologies-actively-to-carve-new-pa\">Information Week<\/a>. \u00a0From using social media for leads to interpreting unstructured data, SMAC adoption has become a must-have for banking, financial, retail and ITES.<\/p>\n<p>Wipro, Cognizant, TCS and others are investing massively in the SMAC technology, with varying focus , be it mobile commerce, cloud services or integrated analytics. IT vendors like SAP, IBM and Oracle have also begun developing applications in the SMAC space.<\/p>\n<p>Various <a href=\"http:\/\/www.kpmg.com\/IN\/en\/IssuesAndInsights\/ArticlesPublications\/Documents\/The-SMAC-code-Embracing-new-technologies-for-future-business.pdf\">IT and Business reports<\/a> are predicting a phenomenal rise in SMAC technology adoption and investment in India. As students or professionals in the data science and analytics domain, it is time to learn more about SMAC, \u201c<a href=\"http:\/\/www.livemint.com\/Industry\/FXPE2yjjVrknGT3uJr33HP\/SMAC-is-the-new-flavour-of-IT-services-companies.html\">the new flavor of IT service companies<\/a>\u201d.<\/p>\n<p>Look out for the next few blogs where we tell you some more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is SMAC technology? Why is SMAC (social media, mobile, analytics, cloud computing) the latest buzzword in 2014? What value does it bring to an organisation?  A brief lowdown on the SMAC technology.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[22,351,347,348,352,346,344,350,345,349,353],"class_list":["post-5134","post","type-post","status-publish","format-standard","hentry","category-data-analytics","tag-analytics","tag-bring-value-to-an-organisation","tag-cloud","tag-cloud-computing","tag-disruptive-technologies","tag-mobile","tag-smac","tag-smac-business-model","tag-social","tag-the-lowdown-on-smac","tag-why-is-smac-the-buzzword-for-2014"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why SMAC Became 2014&#039;s IT Buzzword<\/title>\n<meta name=\"description\" content=\"Discover how SMAC (Social, Mobile, Analytics, Cloud) revolutionized businesses in 2014, enabling real-time decisions and competitive advantages across sectors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivyproschool.com\/blog\/why-is-smac-the-buzzword-of-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why SMAC Became 2014&#039;s IT Buzzword\" \/>\n<meta property=\"og:description\" content=\"Discover how SMAC (Social, Mobile, Analytics, Cloud) revolutionized businesses in 2014, enabling real-time decisions and competitive advantages across sectors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivyproschool.com\/blog\/why-is-smac-the-buzzword-of-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"R vs Python: Which Analytics Tool Should You Choose for Data Science?\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/ivyproschool\" \/>\n<meta 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