Common Statistical Models used in Predictive Analytics

In a previous blog, we covered the use of predictive modelling techniques to predict future outcomes. The techniques used differ for various applications. However, there are some fundamental statistical techniques, mathematical algorit

Modelling Techniques in Predictive Analytics

Analytics aims to understand the ‘why’ if you lose a customer. Predictive analytics moves beyond this to prevent you from losing a customer before it happens.

Predictive analytics supports insight, not hindsight. You discover meaningful trends and patterns in the data, and make predictions of unknown future outcomes. Using real world models that l