Sangeeta Aug 18, 2015 No Comments
In a previous blog, we covered the use of predictive modelling techniques to predict future outcomes. The techniques used differ for various applications. However, there are some fundamental statistical techniques, mathematical algorit
Sangeeta Jun 10, 2015 No Comments
Analytics aims to understand the ‘why’ if you lose a customer. Predictive analytics moves beyond this to prevent you from losing a customer before it happens.
Predictive analytics supports insight, not hindsight. You discover meaningful trends and patterns in the data, and make predictions of unknown future outcomes. Using real world models that l