TECHNOLOGY

Personalisation – the mantra of Digital Marketing and eCommerce

From being an obscure backstage performer to emerging as the hottest technology-in-use, personalization has come a long way. Deployed across multiple platforms, devices and on-site sensors, used by small digital marketers to ecommerce giants like Amazon, personalization has become the mantra of every business performing in the digital space.

While Google may have kick-started the process of the

Cloud Analytics and BI – the latest trend in enterprise analytics

With most businesses moving part of their operations to the cloud, analytics and BI in the cloud have emerged as the new frontiers of the service model. From IBM, Oracle, Hewlett-Packard and Salesforce , to start-ups like Ideal Analytics, Cloud Analytics is the latest trend in the delivery of enterprise analytics

What if earthquakes were predicted?

The weekend was taken over by the worst earthquake in the sub-continent in the last eight decades. Thousands of lives have been lost, scores injured and property worth millions destroyed. News of further losses pour in as the aftershocks continue to shake us all up.

Geologists and scientists have always been monitoring the occurrence and frequency of earthquakes to simulate models. As the pote

Big Data as a Service (BDaaS) – An Emerging Trend of 2015

The Analytics landscape is developing at a fast pace. In such a scenario, where technologies keep crossing over to the analytics domain, you need to catch up with emerging technologies, tools and terminologies.

In pursuance wi

Understanding Cloud BI and Analytics

 

Cloud BI (Business Intelligence) with analytics is slated to be the fastest growing category of cloud computing and business management solutions today. A recent Markets and Markets study estimated the overall market revenue of analytics solu

Spotlight: Cloud Analytics

A convergence of data and cloud computing

Data analytics using cloud computing or cloud services have led to the evolution of cloud analytics, where the flexible infrastructure of cloud models facilitate data analytics in collaboration with the cloud service provider.

Why analytics in the cloud? 

Organisations rely upon legacy systems for data warehousing. These cannot alw

What you need to know about cloud computing

Decoding Cloud Computing

This month we focus on cloud computing and cloud analytics – a core functionality for every enterprise-wide solution. With SMAC (social, mobile, analytics, cloud) fast becoming a chosen technology for small to large enterprises, it has become necessary for pro

Spotlight: Sentiment Analysis

How do the various political Manifestos compare with respect to important keywords?

What do twitter users have to say about the new product launch?

How is your after-sales support performing against your competitors?

What is the general sentiment about the election manifestos of various political parties?

These are questions one asks

Spotlight: Text Analytics

What do you do when you have a huge volume of textual data?

If the data is in structured form as in voter records you make a query that returns information as a number. Using more and different queries, you get detailed  info

Spotlight: Social Media Analytics

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