Sangeeta Aug 11, 2015 No Comments
From being an obscure backstage performer to emerging as the hottest technology-in-use, personalization has come a long way. Deployed across multiple platforms, devices and on-site sensors, used by small digital marketers to ecommerce giants like Amazon, personalization has become the mantra of every business performing in the digital space.
While Google may have kick-started the process of the
Sangeeta May 13, 2015 No Comments
Last month, we explored how you could make a career shift to Analytics.
You may ask what about skills needed to make this transition.
Several questions must be plaguing you.
Do I need ‘deep’ statistical knowledge?
Which tools should I l
Sangeeta Mar 18, 2015 No Comments
“If you torture the data long enough, it will confess to anything.” — Ronald Coase, British economist
If you thought DATA was only ‘mined’ and ‘extracted’ for analysis, take a look at this frequently used method of ‘data dredging’.
As we move over from traditional eyeballing of statistical data to dig deeper into
Sangeeta Mar 04, 2015 No Comments
Today, a stand-alone degree or post-grad, is not sufficient to make you stand out in your chosen field of career. As industries and businesses become more competitive, global and specialised, you need to keep pace with changing environments and IT systems.
If you are a fresh student, you certainly have the advantage of being familiar with emerging business models as they form part of your stu
Sangeeta Jan 11, 2015 No Comments
At IVY Professional School, we have addressed common Analytics Interview Questions from time to time. In keeping with the emerging demands of the profession, we begin a monthly series of resource blogs featuring common interview questions in various areas – SAS analytics, Business analytics, C
Sangeeta Nov 24, 2014 1 Comment
Whether you are an analytics pundit or a newbie wanting to work with data, you simply cannot ignore the ubiquitous Microsoft Excel.
From being a simple spreadsheet programme containing loads of data, MS Excel has emerged as a BI tool, indispensable for data professionals. Its unlimited potential to work with data and statistical analyses makes it a robust, feature-filled tool that can be levera
Sangeeta Nov 20, 2014 No Comments
It is all over the place. Analytics has gone ‘visual’ in a big way.
So what’s with Visual Analytics, the
Sangeeta Sep 18, 2014 No Comments
Analytics helps solve many problems across various application areas like healthcare, retail, climate science, crime, banking, fraud and more. Each of these different applications calls for some basic domain knowledge. For instance, to solve a problem of your retailer client, you would need to have an idea of retail operations in general.
However, what happens when you are assigned a problem or
Sangeeta Jun 24, 2014 No Comments
A sneak peek into the new budget of the Modi Government reveals plans to open up India’s $500 billion retail sector to global online retailers such as Wal-Mart Stores and Amazon. With this the competition in Indian online retail industry heats up as online retailers jostle the e-commerce space to engage custo
Sangeeta Jun 20, 2014 No Comments
How many people entered the store (A) during the peak summer month of May?
How did they behave?
What was the footfall to sales ratio for those 31 days?
What was the footfall per square feet during the period?
What does the effective sales per square feet tell about the store visitors?
Retailers who want to get ahead of the competition need to ask