Sangeeta Aug 11, 2015 No Comments
From being an obscure backstage performer to emerging as the hottest technology-in-use, personalization has come a long way. Deployed across multiple platforms, devices and on-site sensors, used by small digital marketers to ecommerce giants like Amazon, personalization has become the mantra of every business performing in the digital space.
While Google may have kick-started the process of the
Sangeeta Jul 31, 2015 No Comments
Absolute Data
Data science, Decisions engineering
Accenture
Sangeeta Jun 26, 2015 No Comments
With most businesses moving part of their operations to the cloud, analytics and BI in the cloud have emerged as the new frontiers of the service model. From IBM, Oracle, Hewlett-Packard and Salesforce , to start-ups like Ideal Analytics, Cloud Analytics is the latest trend in the delivery of enterprise analytics
Sangeeta Jun 10, 2015 No Comments
Analytics aims to understand the ‘why’ if you lose a customer. Predictive analytics moves beyond this to prevent you from losing a customer before it happens.
Predictive analytics supports insight, not hindsight. You discover meaningful trends and patterns in the data, and make predictions of unknown future outcomes. Using real world models that l
Sangeeta Jun 08, 2015 No Comments
It’s all about data and data, everywhere. Who needs the data, who has the data, and what is done with the data.
The demand for data is such that recent times have witnessed an unprecedented data explosion as detailed consumer profiling for business advantage has become the norm.
Sangeeta Jun 04, 2015 No Comments Absolute Data – Gurgaon http://www.absolutdata.com/ Data science, Decisions engineering Accenture – New DelhiList of Analytics Companies in New Delhi, Gurgaon, Noida
Sangeeta Jun 02, 2015 No Comments
The news in the Indian analytics industry is upbeat. Moody’s Analytics puts India’s GDP growth rate at 7.5% during the previous three months, with Potential Growth Rate likely to reach 9 %. The ARC Advisory Group Report on trends in Analytics and Business Intelligence (ABI) choice, application and deployment in India also presents an optimistic picture. For those who have carved a career roadma
Sangeeta Apr 27, 2015 No Comments
The weekend was taken over by the worst earthquake in the sub-continent in the last eight decades. Thousands of lives have been lost, scores injured and property worth millions destroyed. News of further losses pour in as the aftershocks continue to shake us all up.
Geologists and scientists have always been monitoring the occurrence and frequency of earthquakes to simulate models. As the pote
Sangeeta Apr 26, 2015 No Comments
The Complete Guide to Facebook Analytics
This is a great book to start with understanding how metrics are used for branding, using the success story of Facebook.
Sangeeta Apr 22, 2015 6 Comments
This is a list of analytics companies with presence in Kolkata.
The specialisations are not exhaustive, as many analytics start-ups are a work-in-progress. If you have any additions or suggestions to make, please feel free to leave the company’s name as a comment below and we’ll add it to the list.
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