Banking on Big Data: HDFC Bank

Shweta Sehgal Apr 15, 2016 No Comments

HDFC Bank looked at Big Data analytics as a tool to generate more revenue back in 2004 to get valuable insights on customers and markets – important information from a lender’s perspective.

“Back in 2004, we set up a basic backbone for

List of Analytics Companies in Chennai, Hyderabad, Vizag, Cochin, Puducherry

Sangeeta Aug 26, 2015 No Comments

Accenture – Chennai

http://www.accenture.com/us-en/pages/index.aspx

ttp://www.accenture.com/in-en/strategy/analytics/Pages/index.aspx

Management Consulting, outsourcing, advanced applications across various industry verticals – A

Common Statistical Models used in Predictive Analytics

Sangeeta Aug 18, 2015 No Comments

In a previous blog, we covered the use of predictive modelling techniques to predict future outcomes. The techniques used differ for various applications. However, there are some fundamental statistical techniques, mathematical algorit

Personalisation – the mantra of Digital Marketing and eCommerce

Sangeeta Aug 11, 2015 No Comments

From being an obscure backstage performer to emerging as the hottest technology-in-use, personalization has come a long way. Deployed across multiple platforms, devices and on-site sensors, used by small digital marketers to ecommerce giants like Amazon, personalization has become the mantra of every business performing in the digital space.

While Google may have kick-started the process of the

List of Analytics Companies in Bengaluru

Sangeeta Jul 31, 2015 No Comments

Absolute Data

http://www.absolutdata.com/

Data science, Decisions engineering

Accenture

http://www.accenture.com/us-en/pages/index.aspx

http://www.accenture.com/in-en/str

Cloud Analytics and BI – the latest trend in enterprise analytics

Sangeeta Jun 26, 2015 No Comments

With most businesses moving part of their operations to the cloud, analytics and BI in the cloud have emerged as the new frontiers of the service model. From IBM, Oracle, Hewlett-Packard and Salesforce , to start-ups like Ideal Analytics, Cloud Analytics is the latest trend in the delivery of enterprise analytics

Modelling Techniques in Predictive Analytics

Sangeeta Jun 10, 2015 No Comments

Analytics aims to understand the ‘why’ if you lose a customer. Predictive analytics moves beyond this to prevent you from losing a customer before it happens.

Predictive analytics supports insight, not hindsight. You discover meaningful trends and patterns in the data, and make predictions of unknown future outcomes. Using real world models that l

Data Brokers – What You Need to Know

Sangeeta Jun 08, 2015 No Comments

It’s all about data and data, everywhere. Who needs the data, who has the data, and what is done with the data.

The demand for data is such that recent times have witnessed an unprecedented data explosion as detailed consumer profiling for business advantage has become the norm.