Sangeeta Jun 24, 2014 No Comments
A sneak peek into the new budget of the Modi Government reveals plans to open up India’s $500 billion retail sector to global online retailers such as Wal-Mart Stores and Amazon. With this the competition in Indian online retail industry heats up as online retailers jostle the e-commerce space to engage custo
Sangeeta Jun 20, 2014 No Comments
How many people entered the store (A) during the peak summer month of May?
How did they behave?
What was the footfall to sales ratio for those 31 days?
What was the footfall per square feet during the period?
What does the effective sales per square feet tell about the store visitors?
Retailers who want to get ahead of the competition need to ask
Sangeeta Jun 09, 2014 No Comments
Which are the customers most likely to do repeat purchases?
Which are the customers least likely to do repeat purchases?
Which customers lead to the most profits over a given period?
How likely is a customer or customer segment to buy a product similar to one already purchased?
“Customer is king”, is a well known mantra that has defined the trajectory of
Sangeeta Jun 07, 2014 No Comments
To unleash the power of Retail Analytics, a retailer needs to face the challenge of too many analytic options – store footfall analytics, supply chain analytics, customer analytics, demand shaping analytics, pricing analytics, and much more.
This calls for the need to be selective while inve
Sangeeta Jun 06, 2014 No Comments
Where Analytics is no longer about a competitive edge, but survival.
The Indian retail industry is a vibrant landscape. Considered the fastest growing industry in the world, it has witnessed myriad business models over the last 20 years. With rising income levels, urbanisation, plastic money and increased rural consumption, India has emerged as the favourite destinati
Sangeeta May 15, 2014 No Comments
As all eyes turn to India and the outcome of the largest “Unreal Elections”, 2014 goes down in history as the year when social media and analytics shaped the elections and voting trajectory in an unprecedented manner.
From the satta model to analytics
This is a country where the satta (odds) market h
Sangeeta Apr 15, 2014 No Comments
Elections of the largest democracy have just entered the third leg.
By far the most vibrant elections till date, the ‘India digital elections 2014’ has been applying technological tools and techniques to decode, decipher and analyse the various nuances of the election. The historical role of election analytics for opinion-poll and exit-poll analysis has given way to a more dynamic applicati
Sangeeta Feb 21, 2014 No Comments
As organisations and SMEs become increasingly data-driven, there arises the need to make sense of all that data and convert it i