Sangeeta May 15, 2015 No Comments
If you thought these words were interchangeable, then you’d be wrong. Yet, one comes across incorrect usage of these terms every day. As part of the Analytics community however, you are expected to know the fine difference. So let’s get going.
The etymology of ‘Analysis’
The word ‘analysis’ is derived from the Greek word ‘analusis<
Sangeeta Apr 27, 2015 No Comments
The weekend was taken over by the worst earthquake in the sub-continent in the last eight decades. Thousands of lives have been lost, scores injured and property worth millions destroyed. News of further losses pour in as the aftershocks continue to shake us all up.
Geologists and scientists have always been monitoring the occurrence and frequency of earthquakes to simulate models. As the pote
Sangeeta Apr 13, 2015 No Comments
Definition: the number of people who visited the website withi
Sangeeta Mar 31, 2015 No Comments
Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.
As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘dig
Sangeeta Dec 24, 2014 No Comments
Are you ready to make your career in Healthcare Analytics? Then this is just for you!
The healthcare industry is undergoing a radical transformation. From merely collecting data it is now turning towards extracting value-based insights. Improved patient care, reduction in costs and the prominent role of Public Health agencies, is driving increased application of analytics in h
Sangeeta Nov 30, 2014 No Comments
With progress in the field of data science; climate experts, private players and the academia, are exploring the scope of information that can be extracted from climate trends and computer models. In recognition of the need for innovation in climate data analytics, the U
Sangeeta Oct 26, 2014 No Comments
The fight against terrorism – an application area with plenty of scope for development
Terrorist activities are trending strongly across news channels and investigative operations. In this scenario, surely analytics can help fight terrorism by predicting terror attacks and identifying terrorist financing? Oddly enough, it was a lawyer who first advocated wielding the power of
Sangeeta Sep 10, 2014 No Comments
The role-playing of analytics is fast changing from a descriptive to a predictive and prescriptive mode, with application scenarios extending across domains one never imagined before.
With the Indian Government advocating the ‘digital governance’ mode, vendors like SAP are moving in on the e-governance platform across the country, implementing solutions to automate and centralise public ser
Sangeeta Aug 09, 2014 No Comments
Who says analytics is only about facts, figures and insights? If you are smart enough, you can combine your career in analytics with unfulfilled aspirations and pleasure pursuits. In a nation gripped with a sports fever each time the World Cup happens, what other example could I give but analytics in sports?
Take for instance the recent 2014 FIFA World Cup where -time analytics was applied to
Sangeeta Jul 11, 2014 No Comments
According to a report by Equentis Capital, the healthcare sector in India is expected to grow at a CAGR of 15 % to touch US$ 158.2 billion in 2017.
“The factors behind the growth of the sector are rising incomes, easier access to high-quality healthcare facilities, greater awareness of personal health and hygiene” contributing to a huge patient pool.