APPLICATION

Analysis or Analytics?

If you thought these words were interchangeable, then you’d be wrong. Yet, one comes across incorrect usage of these terms every day. As part of the Analytics community however, you are expected to know the fine difference. So let’s get going.

The etymology of ‘Analysis’

The word ‘analysis’ is derived from the Greek word ‘analusis<

What if earthquakes were predicted?

The weekend was taken over by the worst earthquake in the sub-continent in the last eight decades. Thousands of lives have been lost, scores injured and property worth millions destroyed. News of further losses pour in as the aftershocks continue to shake us all up.

Geologists and scientists have always been monitoring the occurrence and frequency of earthquakes to simulate models. As the pote

Top 5 terms in Ecommerce Analytics

  1. Users / Visitors

Ecommerce 6

Definition: the number of people who visited the website withi

Why you need to understand Digital Analytics

Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.

As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘dig

How Analytics is used in the Healthcare sector

Are you ready to make your career in Healthcare Analytics? Then this is just for you!

The healthcare industry is undergoing a radical transformation. From merely collecting data it is now turning towards extracting value-based insights. Improved patient care, reduction in costs and the prominent role of Public Health agencies, is driving increased application of analytics in h

From the Descriptive to the Predictive – Analytics in Climate Science

With progress in the field of data science; climate experts, private players and the academia, are exploring the scope of information that can be extracted from climate trends and computer models. In recognition of the need for innovation in climate data analytics, the U

How analytics can help fight terrorism

The fight against terrorism – an application area with plenty of scope for development

Terrorist activities are trending strongly across news channels and investigative operations. In this scenario, surely analytics can help fight terrorism by predicting terror attacks and identifying terrorist financing? Oddly enough, it was a lawyer who first advocated wielding the power of

How Analytics is used in e-governance

The role-playing of analytics is fast changing from a descriptive to a predictive and prescriptive mode, with application scenarios extending across domains one never imagined before.

With the Indian Government advocating the ‘digital governance’ mode, vendors like SAP are moving in on the e-governance platform across the country, implementing solutions to automate and centralise public ser

How Analytics helped Germany win the 2014 FIFA World Cup!

Who says analytics is only about facts, figures and insights? If you are smart enough, you can combine your career in analytics with unfulfilled aspirations and pleasure pursuits. In a nation gripped with a sports fever each time the World Cup happens, what other example could I give but analytics in sports?

Take for instance the recent 2014 FIFA World Cup where -time analytics was applied to

What drives analytics in healthcare?

According to a report by Equentis Capital, the healthcare sector in India is expected to grow at a CAGR of 15 % to touch US$ 158.2 billion in 2017.

“The factors behind the growth of the sector are rising incomes, easier access to high-quality healthcare facilities, greater awareness of personal health and hygiene” contributing to a huge patient pool.