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Do you want to attend the Analytics Confluence? Read our Blog to know how.

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We would love to have you at the Analytics Confluence on 5th Jan’17. Senior Academicians and Industry experts will discuss how Analytics is influencing Innovation in the BFSI sector.

But unfortunatel

Personalisation – the mantra of Digital Marketing and eCommerce

From being an obscure backstage performer to emerging as the hottest technology-in-use, personalization has come a long way. Deployed across multiple platforms, devices and on-site sensors, used by small digital marketers to ecommerce giants like Amazon, personalization has become the mantra of every business performing in the digital space.

While Google may have kick-started the process of the

Cloud Analytics and BI – the latest trend in enterprise analytics

With most businesses moving part of their operations to the cloud, analytics and BI in the cloud have emerged as the new frontiers of the service model. From IBM, Oracle, Hewlett-Packard and Salesforce , to start-ups like Ideal Analytics, Cloud Analytics is the latest trend in the delivery of enterprise analytics

Analysis or Analytics?

If you thought these words were interchangeable, then you’d be wrong. Yet, one comes across incorrect usage of these terms every day. As part of the Analytics community however, you are expected to know the fine difference. So let’s get going.

The etymology of ‘Analysis’

The word ‘analysis’ is derived from the Greek word ‘analusis<

What if earthquakes were predicted?

The weekend was taken over by the worst earthquake in the sub-continent in the last eight decades. Thousands of lives have been lost, scores injured and property worth millions destroyed. News of further losses pour in as the aftershocks continue to shake us all up.

Geologists and scientists have always been monitoring the occurrence and frequency of earthquakes to simulate models. As the pote

Top 5 terms in Ecommerce Analytics

  1. Users / Visitors

Ecommerce 6

Definition: the number of people who visited the website withi

Why you need to understand Digital Analytics

Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.

As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘dig

How Analytics is used in the Healthcare sector

Are you ready to make your career in Healthcare Analytics? Then this is just for you!

The healthcare industry is undergoing a radical transformation. From merely collecting data it is now turning towards extracting value-based insights. Improved patient care, reduction in costs and the prominent role of Public Health agencies, is driving increased application of analytics in h

From the Descriptive to the Predictive – Analytics in Climate Science

With progress in the field of data science; climate experts, private players and the academia, are exploring the scope of information that can be extracted from climate trends and computer models. In recognition of the need for innovation in climate data analytics, the U