Sangeeta May 13, 2015 No Comments
Last month, we explored how you could make a career shift to Analytics.
You may ask what about skills needed to make this transition.
Several questions must be plaguing you.
Do I need ‘deep’ statistical knowledge?
Which tools should I l
Sangeeta Apr 27, 2015 No Comments
The weekend was taken over by the worst earthquake in the sub-continent in the last eight decades. Thousands of lives have been lost, scores injured and property worth millions destroyed. News of further losses pour in as the aftershocks continue to shake us all up.
Geologists and scientists have always been monitoring the occurrence and frequency of earthquakes to simulate models. As the pote
Sangeeta Apr 26, 2015 No Comments
This is a great book to start with understanding how metrics are used for branding, using the success story of Facebook.
Sangeeta Apr 25, 2015 No Comments
Are you thinking of making a career shift to analytics? Then perhaps you are wondering how to go about it. You maybe asking yourself, How steep is the analytics learning curve? How long does it take to break into the analytics job scene? …and more.
Making a career in analytics is not just about steep salaries, or being in the midst of a fast-paced exciting profes
Sangeeta Apr 22, 2015 6 Comments
This is a list of analytics companies with presence in Kolkata.
The specialisations are not exhaustive, as many analytics start-ups are a work-in-progress. If you have any additions or suggestions to make, please feel free to leave the company’s name as a comment below and we’ll add it to the list.
Sangeeta Apr 13, 2015 No Comments
Definition: the number of people who visited the website withi
Sangeeta Apr 11, 2015 No Comments
Are you a statistician waiting to stretch your capabilities? Do you want to move beyond academics, biosciences and policy making? Then hold your breath.
A recent trend in analytics hiring reveals that “Statistics” is a desired degree for many of the job roles.
Sangeeta Apr 01, 2015 No Comments Analytics maturity in India climbs new rungs of opportunity, as it gets tied to cricket, beauty pageants and news distribution. Personalisation knocks on your living room with customised ads on your TV set and tailor-made news in your local language on your smart phone. Takes you back to this quote; The ladder of success is best climbed by stepping on the rungs of opportunity – Ay
Sangeeta Apr 01, 2015 No Comments
Analytics maturity in India climbs new rungs of opportunity, as it gets tied to cricket, beauty pageants and news distribution. Personalisation knocks on your living room with customised ads on your TV set and tailor-made news in your local language on your smart phone.
Takes you back to this quote;
The ladder of success is best climbed by stepping on the rungs of opportunity – Ay
Sangeeta Mar 31, 2015 No Comments
Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.
As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘dig
Sangeeta Mar 27, 2015 No Comments
The way businesses work is fast changing. We now have telephone interviews, skype sessions and of course, the conventional face-to-face. The entire process of getting interviewed starts with a telephone call or email from your institute or company. So at the very outset, what you need to do is gather information about the interview – the venue, time, whether you are expected to give tests or a pre