Content Strategist- Ivy Pro School Jun 09, 2017 2 Comments
Did you know-
–The total number of people who use YouTube – 1,300,000,000
–Video is projected to claim more than 80% of all web trafficby 2019
–A third of all the time people spend online is dedicated to watching videos
I am sure you now agree that Videos are the future of content marketing. Digital marketing experts estimate that a single minute of video content is the equivalent of 1.8 million words.
Hence the team at Vidooly felt the need to create a platform for digital media creators to “analyze, optimize and effectively distribute” video content. The result Increased viewership, engagement and enhanced brand visibility for their clients.
Vidooly uses big data and statistical modeling, to deliver insights and data on video consumption patterns. The software suite also offers features like video tag suggestions, best time to upload, search rank analysis, competitor tracking, subscriber behavior analysis and influencer collaboration.
The venture was started in August 2014, by Radia and Subrat Kar (now the chief executive of Vidooly), who met during their stint at e-commerce marketplace India Mart, and Ajay Mishra (chief technology officer at Vidooly).
The start-up was incubated at T-Labs, the accelerator programme managed by Times Group, and went on to raise $1 million from Bessemer Venture Partners and Times Internet (through T-Labs) in June 2015
Big Data is the future and so is Video Content. Vidooly has wisely married the two together.
Ivy is the official learning partner of many large Analytics companies like Genpact, Capgemini, HSBC, Cognizant, eBay/PayPal. Ivy’s programmes on Big data, Business Analytics programme, Data Science and its Machine Learning training in Bangalore, Kolkata and New Delhi have become benchmark courses for several analytics companies. A hybrid method of conducting training is adopted –classroom sessions for its centers at Kolkata, Bangalore and New Delhi, and live online sessions for all other locations.