Sangeeta Mar 31, 2015 No Comments
Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.
As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘dig
Sangeeta Mar 27, 2015 No Comments
The way businesses work is fast changing. We now have telephone interviews, skype sessions and of course, the conventional face-to-face. The entire process of getting interviewed starts with a telephone call or email from your institute or company. So at the very outset, what you need to do is gather information about the interview – the venue, time, whether you are expected to give tests or a pre
Sangeeta Mar 18, 2015 No Comments
“If you torture the data long enough, it will confess to anything.” — Ronald Coase, British economist
If you thought DATA was only ‘mined’ and ‘extracted’ for analysis, take a look at this frequently used method of ‘data dredging’.
As we move over from traditional eyeballing of statistical data to dig deeper into
Sangeeta Mar 12, 2015 No Comments
As analytics hiring increases across e-commerce companies, we decided to compile a list of interview questions to give you an idea what to expect.
At the very outset however, DO YOUR HOMEWORK. Research the company. Look at its site. Understand its mission statement and product offerings. Try to figure out what data is collected and how it is used.
These are question
Sangeeta Mar 04, 2015 No Comments
Today, a stand-alone degree or post-grad, is not sufficient to make you stand out in your chosen field of career. As industries and businesses become more competitive, global and specialised, you need to keep pace with changing environments and IT systems.
If you are a fresh student, you certainly have the advantage of being familiar with emerging business models as they form part of your stu