Monthly Archives: March 2015

Why you need to understand Digital Analytics

Before I do a blog on the latest craze in the hiring landscape – ecommerce analytics, I’d like to cover digital analytics in its new avatar.

As this article in Forbes magazine says, 2014 was the Year of Digital Marketing Analytics, when the ‘dig

10 Tips to face and ace an Analytics Interview

The way businesses work is fast changing. We now have telephone interviews, skype sessions and of course, the conventional face-to-face. The entire process of getting interviewed starts with a telephone call or email from your institute or company. So at the very outset, what you need to do is gather information about the interview – the venue, time, whether you are expected to give tests or a pre

Why Data Dredging is trending

“If you torture the data long enough, it will confess to anything.”   — Ronald Coase, British economist

 If you thought DATA was only ‘mined’ and ‘extracted’ for analysis, take a look at this frequently used method of ‘data dredging’.

As we move over from traditional eyeballing of statistical data to dig deeper into

Top 20 Analytics interview questions – Ecommerce

As analytics hiring increases across e-commerce companies, we decided to compile a list of interview questions to give you an idea what to expect.

At the very outset however, DO YOUR HOMEWORK. Research the company. Look at its site. Understand its mission statement and product offerings. Try to figure out what data is collected and how it is used.

BASIC

These are question

Why you need to upgrade your CV with skills and certifications

Today, a stand-alone degree or post-grad, is not sufficient to make you stand out in your chosen field of career.  As industries and businesses become more competitive, global and specialised, you need to keep pace with changing environments and IT systems.

If you are a fresh student, you certainly have the advantage of being familiar with emerging business models as they form part of your stu