Daily Archives: June 9, 2014

How to gain business insight with CRM (Customer Relation Management) Analytics

Which are the customers most likely to do repeat purchases?

Which are the customers least likely to do repeat purchases?

Which customers lead to the most profits over a given period?

How likely is a customer or customer segment to buy a product similar to one already purchased?

“Customer is king”, is a well known mantra that has defined the trajectory of