admin Nov 09, 2009 No Comments
Think about the retail company that sends you coupons for products you always intended to buy on your next shopping trip, the telecommunications company that proposes a special six-month deal on bundled phone, cable television and high-speed Internet just for you, or the credit card company that offers you loyalty bonus features and spending limits which directly map to your lifestyle. Is this accidental? Think again!
Winning companies know that the right research and analytics enable them to gather, synthesize and extract data-based insights about their customers and their rivals, with the resulting insights provide them with monumental, actionable competitive advantage.
While these examples intuitively make sense as they are highly transactional in nature, the fact is that every corporate function in just about every industry benefits from the insights research and analytics yields – not just marketing functions.